Marketing Lead (B2B)

Roundtrip; Portugal; Presencial; EUR 60 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible schedules

Opportunity to work remotely

Corporate English school

MyTime Day Off

Travel/hospitality discounts

MyTime Day Off

Resumo da oferta

A global travel-tech company is looking for a Brand Marketing Lead to develop and execute marketing strategies. Ideal candidates should have over 5 years of B2B marketing experience, strong project management skills, and proficiency in English. This role offers flexibility, a supportive team environment, and benefits that include training programs and corporate prices on travel services.

Qualificações

• 5+ years of experience in B2B marketing, preferably in the SaaS, travel tech or Edtech industry.
• Demonstrated expertise in developing and executing marketing strategies and annual marketing plans.
• Excellent communication skills: strong verbal and written communication.
• Strong command of media metrics, social media, PR, CRM, and acquisition channels.
• Excellent project management, multitasking, and stakeholder engagement.

Responsabilidades

• Lead the development of the brand and marketing strategy.
• Collaborate with product teams on brand messaging.
• Supervise creative resources for advertising campaigns.
• Supervise internal and external creative resources to deliver advertising campaigns.
• Manage communication between BU and central marketing as the main point of contact.
• Lead the marketing team to achieve planned results.

Conhecimentos

B2B marketing

Project management

Communication skills

Digital acquisition

Advertising campaign management

Project management

Team management

Communication skills

English proficiency

Ferramentas

CRM platforms

Descrição da oferta de emprego

We are looking for an experienced and proactive Brand Marketing Lead for Roundtrip. As part of Emerging Travel Group, a global travel-tech company whose brands have been operating in over 220 source markets since 2010, Roundtrip helps corporate customers organize business trips. In this role, you will take a hands-on approach to building and executing marketing strategies, driving digital acquisition, and collaborating with cross-functional teams.

If you have a strong hunger for growth and thrive in an environment that values initiative and autonomy, we want to meet you.

Job Responsibilities

• Lead the development and annual implementation of the brand, marketing and communication strategy for the unit
• Collaborate with the product team to seamlessly integrate brand messaging across channels and content
• Partner with sales and performance marketing to support the development of effective acquisition and retention strategies
• Supervise both internal and external creative and design resources to deliver advertising campaigns
• Manage communication between the BU and other central marketing functions as the main point of contact
• Lead the marketing team to achieve planned results

Requirements

• 5+ years of experience in B2B marketing, preferably in the SaaS, travel tech or Edtech industry.
• Demonstrated expertise in developing and executing marketing strategies and annual marketing plans
• Proven success in managing international advertising campaigns with cross-market adaptability
• Understanding of media metrics and key marketing instruments such as social media, PR, CRM and acquisition channels.
• Strong project management and multitasking skills.
• Ability to operate independently and with flexibility
• Experience in team management (1-2 people)
• Excellent communication skills: strong verbal and written communication, ability to engage with a range of stakeholders, diplomacy, and a talent for finding compromises
• English language proficiency at C1 level or higher

Benefits

• Flexible schedules and opportunity to work remotely
• Ambitious and supportive team who love what they do, appreciate each other, and grow together
• Internal programs for adaptation and training, development of soft skills, and leadership abilities
• Partial compensation for participating in external training and conferences
• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world
• Corporate prices on hotels and travel services
• MyTime Day Off - an extra non-working day without loss of compensation

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Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

IT Services and IT Consulting