Lifecycle Marketing Manager: Multi-Channel Growth

DataCamp; Lisboa; Ibrido; EUR 52.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary and benefits

Flexible working hours

Annual learning budget

Global company retreats

IT equipment budget for home setup

Collaborative, international team

Descrizione del lavoro

DataCamp seeks a hands-on Lifecycle Marketing Manager to execute, refine, and optimize multi-channel communications for learners across enterprise, B2C, academic, and registered user segments.

You will own the test-learn-optimize roadmap, manage 150+ automated email programs, and collaborate with cross-functional teams to ensure a seamless user experience across email, mobile push, web push, and in-app notifications.

Competenze

• Bachelor’s degree or equivalent in a related field.
• Experience with multichannel lifecycle campaigns and automation.
• Strong HTML/Liquid personalization knowledge.

Mansioni

• Optimize subscription and engagement metrics across multichannel campaigns.
• Ensure flawless campaign production with QA across builds and tracking.
• Personalize at scale using behavioral signals and lifecycle data.
• Design and manage A/B tests and document results for roadmap decisions.
• Collaborate with cross-functional teams to align messaging and measurement.
• Build and improve automated customer journeys across onboarding, activation, and re-engagement.

Conoscenze

Lifecycle marketing

Email marketing

Automation & AI

A/B testing

Data-driven decision making

HTML / Liquid personalization

Formazione

Bachelor’s Degree in Business, Marketing, STEM or related field

Strumenti

Customer.io

Iterable

SFMC

Braze

Descrizione del lavoro

DataCamp seeks a hands-on Lifecycle Marketing Manager to execute, refine, and optimize multi-channel communications for learners across enterprise, B2C, academic, and registered user segments.

You will own the test-learn-optimize roadmap, manage 150+ automated email programs, and collaborate with cross-functional teams to ensure a seamless user experience across email, mobile push, web push, and in-app notifications.