Lifecycle Marketing Architect — Multichannel, AI‑Driven Growth

DataCamp; Portugal; Híbrido; EUR 55 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Learning budget

Flexible hours

Global retreats

IT equipment budget

Resumo da oferta

DataCamp seeks a hands-on Lifecycle Marketing Manager to execute, refine, and optimize multi-channel communications that help learners start, stick with, and succeed on DataCamp. You’ll own flawless execution of 150+ automated email programs and millions of monthly sends, partnering with leadership on strategy while managing end-to-end campaigns.

You’ll drive personalization at scale, balance deliverability and privacy, and collaborate with Product, Analytics, Content, and Brand teams to align

Qualificações

• Bachelor’s Degree in Business, Marketing, STEM or related field.
• 2-3 years work experience managing automated lifecycle communication.
• Experience with Customer.io or other email systems (Iterable, SFMC, Braze) and managing multichannel CRM campaigns.
• Experience working with a CDP preferred.
• Working understanding of HTML and strong knowledge on how to use Liquid for messaging personalization.
• Strong attention to detail with a commitment to flawless execution.
• SQL knowledge with the ability to independently pull data and generate reports.
• Data-driven, analytical and tech affine and proven ability to utilise AI to optimise productivity.
• Strong project management - highly organized and capable of coordinating multiple projects.
• Self-starter with strong ownership and accountability.

Responsabilidades

• Optimise subscription rates, renewal rates, and lead-gen related metrics through relevant messaging.
• Ensure flawless campaign production with QA across builds, rendering, links, and tracking.
• Personalize at scale using behavioral and lifecycle signals.
• Support the experimentation roadmap for CRM channels with A/B tests and documented results.
• Collaborate with the comms calendar owner for newsletters and cross-channel communications.
• Design and improve automated journeys across onboarding, activation, habit formation, win-back, cross-sell, and renewal.
• Safeguard deliverability & compliance: list hygiene and GDPR/CCPA/PECR.
• Leverage automation & AI to accelerate copy ideation, variant generation, and analysis.
• Collaborate cross-functionally to align audiences and measurement.
• Identify opportunities to optimize ESP integration and data capabilities.

Conhecimentos

Lifecycle marketing

Multichannel campaigns

Email marketing

SQL

HTML/Liquid

Data-driven decision making

Formação académica

Bachelor's degree in Business/Marketing or related field

Ferramentas

Customer.io

Iterable

SFMC

Braze

CDP

Descrição da oferta de emprego

DataCamp seeks a hands-on Lifecycle Marketing Manager to execute, refine, and optimize multi-channel communications that help learners start, stick with, and succeed on DataCamp. You’ll own flawless execution of 150+ automated email programs and millions of monthly sends, partnering with leadership on strategy while managing end-to-end campaigns.

You’ll drive personalization at scale, balance deliverability and privacy, and collaborate with Product, Analytics, Content, and Brand teams to align