CRM Manager - Email and SMS (Natural Medicine Startup)

ambi.careers; Lisboa; Presencial; EUR 40 000 - 55 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Career progression opportunities

Hybrid working options

Ownership of a key revenue-driving channel

Resumo da oferta

A fast-growing DTC ecommerce brand in Lisbon is seeking a CRM & Lifecycle Marketing Manager to lead email and SMS marketing strategies. This role involves designing and optimizing campaigns to boost customer retention and revenue growth. Ideal candidates should have extensive email/SMS marketing experience and be proficient in tools like Klaviyo. The position offers growth opportunities and hybrid working options.

Qualificações

• 2+ years experience in email/SMS marketing, ideally within ecommerce or subscription models.
• Strong understanding of customer lifecycle flows including welcome, cart abandonment.
• Experience with OTP-to-subscription conversion tactics.

Responsabilidades

• Own and optimize email & SMS marketing programs.
• Audit and improve the current CRM setup.
• Plan and execute a campaign calendar.

Conhecimentos

Email/SMS marketing experience

Understanding of customer lifecycle flows

Proficiency in copywriting

A/B testing and analytics skills

Hands-on experience with Klaviyo

Ferramentas

Klaviyo

Shopify

Figma

Descrição da oferta de emprego

Overview

Biocol Labs is a fast-growing D2C ecommerce brand on a mission to reinvent health with natural supplements for modern lifestyles. We’re looking for a CRM & Lifecycle Marketing Manager (Email & SMS) to take ownership of our retention channels. You’ll be responsible for designing, executing, and optimizing campaigns and automated flows across email and SMS, directly impacting customer retention, subscription renewals, and revenue growth. This role is highly strategic and hands-on, with visibility across the whole company.

Skills

• Must-have:
• 2+ years experience in email/SMS marketing, ideally within ecommerce or subscription models;
• Strong understanding of customer lifecycle flows (welcome, cart abandonment, win-back, post-purchase);
• Experience with OTP-to-subscription conversion tactics;
• Proficiency in copywriting, A/B testing, and analytics/reporting;
• Hands-on experience with Klaviyo and/or similar platforms;
• Nice-to-have:
• Experience with supplements, wellness, or health-related products;
• Knowledge of subscription retention & monetization strategies;
• Familiarity with GDPR and deliverability best practices;

Tools

• Klaviyo, Attentive, Shopify, Triple Whale/Northbeam, Figma

Key Responsibilities

• Overall: Own and optimize Biocol Labs’ email & SMS marketing programs (campaigns + automated flows).
• Audit and improve the current CRM setup, identifying quick wins to boost engagement and repeat purchase.
• Plan and execute a campaign calendar balancing promotional, educational, and retention-focused sends.
• Design and relaunch lifecycle flows (welcome, cart abandonment, post-purchase, win-back, subscription conversion).
• Report on performance, deliver measurable uplift in CTR, LTV, repeat purchase, and subscription retention.
• Collaborate cross-functionally with design, copywriting, growth marketing, and retention teams.

Why Join Us?

• High-growth DTC brand with global ambitions
• Autonomy and ownership of a key revenue-driving channel
• Hybrid working options
• Career progression: CRM & Lifecycle Marketing Manager → Lifecycle Marketing Lead → Head of CRM