Lifecycle Growth Architect — B2B SaaS (Remote)

iubenda; Portugal; Presencial; EUR 40 000 - 60 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote work

Company retreats

All-in-One flex budget

Work equipment supply scheme

Collaborative, multicultural team

Resumo da oferta

iubenda is seeking a senior Lifecycle Marketing Lead to own end-to-end lifecycle programs across four brands. You will design and ship always-on campaigns, drive onboarding and expansion, and translate data into action in a fast-moving, remote-first environment.

You will report to the Growth Director and collaborate with Monetization, CRO, Product, and Marketing. 6+ years in B2B SaaS lifecycle marketing, fluency in English, and hands-on with Vero, HubSpot, and Amplitude are required.

Qualificações

• At least 6 years of lifecycle, CRM, or email marketing in B2B SaaS with clear ownership of programs.

Responsabilidades

• Build and maintain always-on lifecycle programs from onboarding to expansion.
• Ship campaigns in Vero and in-app messaging tool.
• Write lifecycle copy and improve it with tests.
• Own the lifecycle KPI set in Amplitude: activation, free-to-paid conversion, MRR, churn.
• Adapt campaigns per brand across four brands and prioritize learnings.
• Collaborate with Monetization, CRO, Product, and Marketing.
• Turn regulatory changes into lifecycle opportunities.

Conhecimentos

Lifecycle marketing

CRM

Email marketing

B2B SaaS

Marketing automation

Ferramentas

Vero

HubSpot

Amplitude

Descrição da oferta de emprego

iubenda is seeking a senior Lifecycle Marketing Lead to own end-to-end lifecycle programs across four brands. You will design and ship always-on campaigns, drive onboarding and expansion, and translate data into action in a fast-moving, remote-first environment.

You will report to the Growth Director and collaborate with Monetization, CRO, Product, and Marketing. 6+ years in B2B SaaS lifecycle marketing, fluency in English, and hands-on with Vero, HubSpot, and Amplitude are required.