The Key Account Manager is responsible for identifying and managing the relationship between the Key Decision Makers (in hospitals, private laboratories, region & health administrations) and the Company.
KEY ACCOUNTABILITIES
- Ensures compliance with Vitro Code of Ethics.
- Manages the relationship between the company and the KDM, KOL.
- Establishes and maintains relationships with customer´s management structure.
- Applies the business strategy defined for each business line.
- Responsible for the global, territorial and customer budget.
- Focuses the actions on Value Selling.
- Responsible for the profitability of the accounts.
- Maintains a current and in-depth knowledge of all products in the range.
- Ensures that new accounts place a standing order as soon as possible and that Vitro products are used to the maximum extent.
- Salesforce as essential tool of commercial management. To ensure quality of data, updating, consistency of opportunity funnel, forecasting, Salesforce as a single source of information and analysis for decision-making.
- In conjunction with GM`s ensures that reagent standing orders are renewed prior to expiry of the current one.
- Assures the compliance of the agreements and service levels with customers.
- Knowledge about custome’rs buying procedures, use it and report it with the adequate tools.
- In conjunction with the Application Specialists ensures that new systems are installed efficiently and brought into routine use as quickly as possible.
- Articulates the Company’s resources (specialists, product managers, technical support) for specific projects and problem resolution.
- Knows the product specifications and its impact on our customer health economics.
- Leads public tenders and private labs negotiations for national markets or our distributors .
- Provides a sales forecast to year end at each Sales Meeting; must be able to give an in-depth review of each account on the presented forecast.
- Is aware of and report on competitive activities / strategies.
- Understands the views of users and non-users on our products and their future product wishes.
- Ensures familiarity with our Quality System and following relevant procedures.
SKILLS & CAPABILITY
The ideal candidate for this position will exhibit the following core competencies:
- Good organizational skills.
- Ability to work under pressure.
- Effective team worker.
- Good communication skills and ability to influence at all levels.
- Good interpersonal skills and a good listener.
- Proactivity.
- Forecasting, S&OP y demand planification, basic finances.
- Results-orientation.
- Holistic view of business.
- Additional language skills or cultural sensitivity (depending on the region).
KNOWLEDGE & EXPIRIENCE
- Education: BSc or equivalent in Biomedical Science.
- Experience: A minimum of 5 years laboratory experience.
- Additional Skills/Knowledge: A good working knowledge of laboratory equipment. Computer skills.