Head of Product (Growth & Experience)

Lebull.pt; Lisboa; On-site; EUR 70,000 - 90,000; Full time

Job summary

Lebull.pt is seeking a Product Manager to own the end-to-end player experience across iOS, Android, and web. You will drive improvements in conversion, engagement, and retention by turning growth insights into product enhancements that boost LTV and marketing efficiency.

The ideal candidate has experience in product management, growth, or UX-driven roles, is data-driven and comfortable with analytics and A/B testing, and understands mobile apps and web platforms.

Qualifications

• Experience in product management, growth product, or UX-driven roles.
• Strong understanding of conversion funnels and user behaviour.
• Data-driven, comfortable with analytics and A/B testing.
• Experience with mobile apps and web platforms.
• Ability to translate business goals into product features.
• Experience in betting, gaming, fintech, or high-conversion consumer apps is a plus.

Responsibilities

• Own Lebull's app (iOS & Android) and website experience.
• Define and manage the product roadmap aligned with business and growth priorities.
• Prioritise features based on impact on conversion, retention, and engagement.
• Ensure product features comply with regulatory requirements and responsible gaming standards.
• Identify friction points and lead initiatives to improve user journey performance.
• Work closely with Marketing to translate data into product improvements.
• Define and improve retention mechanics (gamification, user journeys, in-app engagement).
• Collaborate with Promo and CRM teams on feature-driven retention strategies.
• Increase user frequency and long-term value (LTV).
• Define product priorities based on user data, competitive benchmarking, and market trends.
• Ensure Lebull remains competitive vs leading operators in Portugal.
• Work closely with Growth, Brand, Tech, and Country Manager.
• Translate business needs into clear product requirements.
• Own product backlog and prioritisation.
• Work with tech teams and project managers to ensure timely delivery.
• Ensure features are delivered with clear success metrics.

Skills

Product management

Growth product

UX-driven

Data-driven

Analytics

AB testing

Mobile & web

Job description

Lebull.pt is a licensed and regulated sportsbook and casino operator in Portugal. We are passionate about delivering an exciting, safe, and responsible online gaming experience.

Role Purpose:

Own the end-to-end player experience across app and web, driving improvements in conversion, engagement, and retention. Ensure Lebull's product (iOS, Android, web) becomes a competitive advantage by translating growth insights into product improvements that increase LTV and marketing efficiency.

Core Responsibilities:

Product Ownership:

• Own Lebull's app (iOS & Android) and website experience;
• Define and manage the product roadmap aligned with business and growth priorities;
• Prioritise features based on impact on conversion, retention, and engagement;
• Ensure product features comply with regulatory requirements and responsible gaming standards.
• Identify friction points and lead initiatives to improve user journey performance;
• Work closely with Marketing to translate data into product improvements.

Retention & Engagement:

• Define and improve retention mechanics (gamification, user journeys, in-app engagement);
• Collaborate with Promo and CRM teams on feature-driven retention strategies;
• Increase user frequency and long-term value (LTV).
• Define product priorities based on user data, competitive benchmarking, and market trends;
• Ensure Lebull remains competitive vs leading operators in Portugal.

Cross-Functional Collaboration:

• Work closely with Growth, Brand, Tech, and Country Manager;
• Translate business needs into clear product requirements.

Delivery & Execution:

• Own product backlog and prioritisation;
• Work with tech teams and project managers to ensure timely delivery;
• Ensure features are delivered with clear success metrics.

Key KPIs:

• Retention and churn;
• Contribution to LTV improvement.

Ideal Profile:

• Experience in product management, growth product, or UX-driven roles;
• Strong understanding of conversion funnels and user behaviour;
• Data-driven, comfortable with analytics and A/B testing;
• Experience with mobile apps and web platforms;
• Ability to translate business goals into product features;
• Experience in betting, gaming, fintech, or high-conversion consumer apps is a plus.