Head of Global Paid Acquisition & Self-Serve Growth

Usercentrics; Lisboa; Hybrid; EUR 75,000 - 95,000; Full time

Job summary

Usercentrics is seeking a paid acquisition leader to own our self-serve growth. You will manage a multi-region team and a monthly media budget of EUR 1–2M across search, social, native, and programmatic, driving sign-ups, trials, and new ARR.

You will work closely with our Google team and have access to specialists and betas. The role focuses on strategy, mentorship, and channel optimization in a fast-growing privacy tech company.

Qualifications

• 8+ years in performance marketing or paid acquisition.
• EUR 1M+ monthly paid budget management.
• 2+ years of people management experience.
• Strong analytical skills with SQL, BI tools and attribution data.
• Experience with B2B or PLG SaaS funnels.
• Clear communication with senior stakeholders.
• Experience with platform account teams (e.g., Google).

Responsibilities

• Own self-serve acquisition targets: sign-ups, trials and ARR.
• Set paid acquisition strategy and budget across multiple networks.
• Manage and develop a team of specialists and provide coaching.
• Oversee relationship with Google team and agency partners.
• Run weekly performance reviews and analyze KPI changes.
• Build business cases for budgets and new channels.
• Collaborate with Product, Growth, Web, Sales and Finance.
• Use automation and AI tools to reduce manual PPC work.

Skills

Performance marketing

Paid acquisition

People management

SQL

BI tools

Attribution data

B2B SaaS funnels

Google Ads

Tools

Taboola

RollWorks

Outbrain

ChatGPT Ads

Salesforce

Job description

Usercentrics is seeking a paid acquisition leader to own our self-serve growth. You will manage a multi-region team and a monthly media budget of EUR 1–2M across search, social, native, and programmatic, driving sign-ups, trials, and new ARR.

You will work closely with our Google team and have access to specialists and betas. The role focuses on strategy, mentorship, and channel optimization in a fast-growing privacy tech company.