Growth Marketing Specialist

Barkyn; Porto; Hybrid; EUR 30,000 - 50,000; Full time

Job summary

Barkyn is seeking a Growth Marketing Specialist to own a core growth channel and drive performance across paid media, email, and CRM for a fast-growing pet subscription business in Europe.

Collaborate with product, content, and marketing teams to optimize CAC, LTV, and conversion. Experience in D2C, pet, or subscription startups is valued, with potential for hybrid work from Porto or other markets.

Qualifications

• 2–10 years of experience in D2C, pet, or subscription startups.
• Specialized in at least one marketing channel.
• Strong understanding of performance, customer behavior, and growth levers.
• Data-driven, creative, fast-paced thinker.
• Bonus: experience with pet fresh food.

Responsibilities

• Own one core channel (e.g. Paid Social, Email, Acquisition, CRO, CRM) while supporting others.
• Launch and iterate on growth campaigns across multiple markets.
• Partner with creative and data to deliver high-performance marketing.
• Analyze performance and generate ideas to improve CAC, LTV, and conversion.
• Work closely with product and GTM to align on strategy and execution.

Skills

Growth marketing

Channel specialization

Data-driven

Cross-functional collaboration

Pet industry knowledge

Job description

Growth Marketing Specialist

About Barkyn

Barkyn is on a mission to reinvent the pet space in Europe. From personalized health plans to tailored nutrition and vet support, we’re building a brand that’s redefining how dogs (and soon more) live healthier, longer lives. Backed by top-tier investors and loved by tens of thousands of customers, we’re scaling fast and thinking bigger than ever.

The Role

We’re looking for a T-shaped Growth Marketer — someone who’s deep in one channel (in acquisition and/or retention), but experienced across the full customer journey. You’ll work with product, content, and paid media to scale a fast-growing pet subscription business.

If you’re a channel owner in a D2C or pet health brand and you’re ready for more impact, we want to meet you.

What You’ll Do

• Own one core channel (e.g. Paid Social, Email, Acquisition, CRO, CRM) while supporting others
• Launch and iterate on growth campaigns across multiple markets
• Partner with creative and data to deliver high-performance marketing
• Analyze performance and generate ideas to improve CAC, LTV, and conversion
• Work closely with product and GTM to align on strategy and execution

What You Bring

• 2–10 years of experience in D2C, pet, or subscription startups
• Specialized in at least one marketing channel
• Strong understanding of performance, customer behavior, and growth levers
• Data-driven, creative, fast-paced thinker
• Bonus: experience with pet fresh food

Why Join Now

This is a rare chance to join a company in a pivotal growth phase, work closely with top leadership, and be at the center of how we build and scale. If you’re hungry to learn, ready to own projects, and excited by speed — we want to talk.

Growth Full working day More than 5 years Hybrid 0 Porto