Growth CRO & Analytics Lead

Pluxee; Viseu; On-site; EUR 55,000 - 85,000; Full time

Job summary

Pluxee is seeking a data-driven marketer to own marketing performance measurement, experimentation, and conversion rate optimization across digital touchpoints, from paid media to website and CRM. You’ll turn data into actionable insights and drive measurable impact for the acquisition funnel.

You’ll collaborate with Marketing, Sales, and Product to shape hypotheses, prioritise roadmaps, and scale high‑performing channels.

Qualifications

• 5+ years in digital analytics, CRO, or performance marketing.
• Experience in digital marketing agencies or growth teams.
• Strong data analysis and performance tracking.
• Hands-on with HubSpot, CRM analytics, and marketing automation.
• Lead generation with Google Ads and social ads.

Responsibilities

• Own analytics across website, paid media, CRM, and sales funnel.
• Define KPIs, tracking plans, and dashboards for acquisition, conversion, and revenue.
• Lead CRO strategy and run A/B tests with prioritised roadmaps.
• Monitor and optimise lead gen across Google Ads and SEO.
• Support funnel analytics from lead to sales and report to stakeholders.

Skills

Digital analytics

CRO

Performance marketing

HubSpot

CRM analytics

Lead generation

Google Ads

SEO

A/B testing

Cross-functional work

Portuguese native

Tools

HubSpot

Job description

Pluxee is seeking a data-driven marketer to own marketing performance measurement, experimentation, and conversion rate optimization across digital touchpoints, from paid media to website and CRM. You’ll turn data into actionable insights and drive measurable impact for the acquisition funnel.

You’ll collaborate with Marketing, Sales, and Product to shape hypotheses, prioritise roadmaps, and scale high‑performing channels.