B2C/B2M Growth Automation Specialist

Pluxee; Lisboa; On-site; EUR 42,000 - 62,000; Full time

Job summary

Pluxee, a global player in Employee Benefits and Engagement, is seeking a B2C/B2M Automation Specialist to develop and optimize marketing automation strategies across end-users and merchant partners.

You will manage campaigns, lead generation and nurturing workflows, integrate with CRM tools, and collaborate with cross-functional teams to drive engagement, retention and conversion. Fluency in English is required; experience with Brevo or HubSpot is a plus.

Qualifications

• Minimum 3–5 years of experience in marketing automation in B2C/B2M contexts.
• Hands-on expertise with Brevo, HubSpot, or similar platforms.
• Experience in lead acquisition, audience expansion and outbound marketing is a plus.
• Strong understanding of segmentation, personalization, lifecycle marketing, and lead management.
• Analytical mindset with ability to track and act on data-driven insights.

Responsibilities

• Manage and optimize B2C and B2M marketing automation platforms to support engagement, lead generation, retention and conversion.
• Design audience segmentation and personalization tactics for automated campaigns.
• Plan, execute and improve email and lifecycle campaigns based on behavioral triggers and real-time data.
• Develop and optimize lead generation and nurturing workflows to increase merchant lead quality and conversion.
• Manage and refine lead scoring models to prioritize high-value prospects.
• Support growth through audience expansion, list sourcing, enrichment and activation workflows.
• Ensure seamless integration with CRM tools to maintain data consistency and tracking.
• Monitor campaign performance and optimize ROI, LTV and conversion rates.
• Collaborate with digital marketing, product and sales to align automation with business goals.

Skills

Marketing automation

Lead generation

Email marketing

Lifecycle marketing

Audience segmentation

Data-driven insights

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing or Business

Tools

Brevo

HubSpot

Salesforce

Microsoft Dynamics

Job description

Pluxee, a global player in Employee Benefits and Engagement, is seeking a B2C/B2M Automation Specialist to develop and optimize marketing automation strategies across end-users and merchant partners.

You will manage campaigns, lead generation and nurturing workflows, integrate with CRM tools, and collaborate with cross-functional teams to drive engagement, retention and conversion. Fluency in English is required; experience with Brevo or HubSpot is a plus.