Franchise Launch Lead – Germany

Emma – The Sleep Company

Lisboa

On-site

EUR 70,000 - 100,000

Full time

14 days+

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Job summary

Emma – The Sleep Company is seeking a dynamic leader to develop and scale its franchise network in Germany. You will own market development, identify growth opportunities, and collaborate with internal teams and external partners to translate strategy into action.

The role requires strong negotiation, stakeholder management, and hands-on execution across legal, financial, and operational aspects. Travel will be necessary, and an entrepreneurial mindset will help shape Emma's German expansion

Qualifications

2+ years in project management or franchise development.
Willingness to travel.
Fluent in German and English.
Experience in franchise development in Germany is a plus.
Entrepreneurial mindset with strong negotiation skills.

Responsibilities

Be responsible for the development of Emma's franchise network in Germany.
Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the German market.
Manage internal and external stakeholders throughout the development process.
Build deep market mastery and full ownership of your market: local dynamics, competition, catchment areas, expansion potential.
Develop a strategic plan for franchise network expansion covering all aspects of the business (legal, financial, operational, marketing).
Negotiate franchise agreements with empathy, building trusted, long-term relationships with partners.
Be an inspirational example for team members through high performance and demonstrated leadership.