Expansion Manager (France)

Emma – The Sleep Company; Lisboa; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Private Health Insurance

24 vacation days per year (+1 per year

22 remote days per quarter

Pet-friendly office

International team environment

Job summary

Emma – The Sleep Company is seeking a driven professional to lead franchise development in France, transitioning a 30-store network from distributor to franchise and building a pipeline of candidates. You will define lead-gen strategies and manage stakeholders throughout development.

You will own market insights, expand the franchise footprint, and negotiate agreements with empathy. A strong entrepreneurial mindset, fluency in French and English, and proven ability to deliver on complex

Qualifications

• 4+ years in project management or network/franchise development.
• Availability to travel.
• Fluent in French and English; other languages a plus.
• Experience in franchise development or store launches in France is a plus.
• Entrepreneurial mindset with empathic and negotiation skills.
• Ability to drive projects to completion with strong organizational habits.

Responsibilities

• Be responsible for the development of Emma's franchise network in France and ensure its success.
• Lead the transition of a 30-store network from distributor to franchise with candidates in place.
• Define and drive a lead generation strategy to attract qualified franchise candidates in France.
• Manage internal and external stakeholders throughout development and conversion.
• Build deep market mastery and own local dynamics, competition and expansion potential.
• Develop a strategic plan for franchise network expansion and conversion across legal, financial, operational, and marketing aspects.
• Negotiate franchise agreements with empathy to build long-term partnerships.
• Inspire the team with high performance and leadership.

Skills

Franchise development

Leadership

Negotiation

Project management

Travel readiness

Entrepreneurial mindset

Stakeholder management

Business development

Store launches

Organizational skills

Education

Business Administration or Marketing degree

Job description

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’sour people who bring this mission to life. At Emma,you’lljoin a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’sour people who bring this mission to life. At Emma,you’lljoin a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

What you´ll do:

• Be responsible for the development of Emma's franchise network in France and ensure its success
• Lead the transition of an existing network of 30 stores from a distributor model to a franchise model, with a pipeline of candidates already in place
• Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the French market
• Manage internal and external stakeholders (internal teams, prospective franchisees, current distributor partners, legal and real estate partners) throughout the development and conversion process
• Build deep market mastery and full ownership of your market: local dynamics, competition, catchment areas, expansion potential
• Develop a strategic plan for franchise network expansion and conversion covering all aspects of the business (legal, financial, operational, marketing)
• Negotiate franchise agreements with empathy, building trusted, long-term relationships with partners
• Be an inspirational example for team members through high performance and demonstrated leadership

Who we´re looking for:

• More than 4 years of experience in project management or network/franchise development
• Availability to travel
• You are fluent in French and English (other languages are a plus!)
• Experience in franchise development or store launches in France is a plus
• You combine an entrepreneurial mindset with strong empathic and negotiation skills, building solid partner relationships and finding win-win solutions
• You are resilient and able to drive your projects to completion, successfully and on time
• First-hand experience in business development, partnership management, or lead generation is a plus
• First-hand experience in launching a store or franchise is a plus
• Your strengths include a sense of responsibility, self-reliance, and a structured way of working
• You love to organize and coordinate things yourself, and can move forward independently
• You are passionate, self-confident, and comfortable approaching new people
• A completed degree in Business Administration, Marketing, or a related field is a plus

What we offer:

• Responsibility and decision-making authority from your first day
• The opportunity to work on challenging tasks that contribute to your professional growth
• Work independently and as part of a dedicated, international team
• Private Health Insurance and 24 vacations days per year, with 1 extra day per year worked (until a limit of29 daysper year)
• 22 remote days per quarter policy, with offices in Parque dasNações, Lisbon.
• Work with and learn from experts in diverse fields
• Get to know your team members at our exciting company events
• Working from a pet-friendly office

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.