Expansion Manager [France]

Emma – The Sleep Company; Lisboa; On-site; EUR 75,000 - 95,000; Full time

Benefits offered by this job

Private Health Insurance

Vacation days: 24+ per year (29 cap)

Lisbon office with remote days policy

Job summary

Emma – The Sleep Company is seeking a Franchise Development Lead for France to expand the franchising network and drive a major transformation from distributor to franchise model. You will identify and attract candidates, partner with legal and real estate teams, and shape the go-to-market and expansion plan.

The role requires 4+ years in project management or franchise development, travel availability, and fluency in French and English.

Qualifications

• Experience in franchise development or store launches in a new market.
• Proven ability to manage complex stakeholder networks.
• Strong negotiation and strategic planning skills.

Responsibilities

• Develop Emma’s franchise network in France and ensure its success.
• Transition 30-store network from distributor to franchise model with candidates in place.
• Define lead generation strategy to attract qualified franchise candidates.
• Manage internal and external stakeholders through development and conversion processes.
• Build market mastery and own local dynamics, competition, and expansion potential.
• Develop strategic plans covering legal, financial, operational, and marketing aspects.
• Negotiate franchise agreements with empathy and build long-term partnerships.
• Inspire teammates through leadership and high performance.

Skills

Franchise development

Project management

Lead generation

Business development

Negotiation

Education

Bachelor's degree in Business/Marketing

Job description

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’sour people who bring this mission to life. At Emma,you’lljoin a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

What you´ll do:

• Be responsible for the development of Emma’s franchise network in France and ensure its success
• Lead the transition of an existing network of 30 stores from a distributor model to a franchise model, with a pipeline of candidates already in place
• Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the French market
• Manage internal and external stakeholders (internal teams, prospective franchisees, current distributor partners, legal and real estate partners) throughout the development and conversion process
• Build deep market mastery and full ownership of your market: local dynamics, competition, catchment areas, expansion potential
• Develop a strategic plan for franchise network expansion and conversion covering all aspects of the business (legal, financial, operational, marketing)
• Negotiate franchise agreements with empathy, building trusted, long-term relationships with partners
• Be an inspirational example for team members through high performance and demonstrated leadership

Who we´re looking for:

• More than 4 years of experience in project management or network/franchise development
• Availability to travel
• You are fluent in French and English (other languages are a plus!)
• Experience in franchise development or store launches in France is a plus
• You combine an entrepreneurial mindset with strong empathic and negotiation skills, building solid partner relationships and finding win-win solutions
• You are resilient and able to drive your projects to completion, successfully and on time
• First-hand experience in business development, partnership management, or lead generation is a plus
• First-hand experience in launching a store or franchise is a plus
• Your strengths include a sense of responsibility, self-reliance, and a structured way of working
• You love to organize and coordinate things yourself, and can move forward independently
• You are passionate, self-confident, and comfortable approaching new people
• A completed degree in Business Administration, Marketing, or a related field is a plus

What we offer:

• Responsibility and decision-making authority from your first day
• The opportunity to work on challenging tasks that contribute to your professional growth
• Work independently and as part of a dedicated, international team
• Private Health Insurance and 24 vacations days per year, with 1 extra day per year worked (until a limit of29 daysper year)
• 22 remote days per quarter policy, with offices in Parque dasNações, Lisbon.
• Work with and learn from experts in diverse fields
• Get to know your team members at our exciting company events
• Working from a pet-friendly office

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.