Email Marketing Manager

CrucialPoint; Lisboa; On-site; EUR 40,000 - 65,000; Full time

Job summary

CrucialPoint is seeking an Email Marketing Manager to develop and optimize retention-focused email programs for enterprise ecommerce clients. You will lead Klaviyo-driven campaigns, manage flows, and collaborate with clients to translate business needs into performance-driven strategies.

The role emphasizes technical optimization, data analysis, and continuous improvement, with ownership of lifecycle marketing and performance reporting.

Qualifications

• B2C experience required, especially with enterprise ecommerce brands.

Responsibilities

• Develop and execute comprehensive email marketing strategies using Klaviyo.
• Optimize automated email flows (welcome, cart, win-back) to drive engagement and revenue.
• Create content calendars aligned with client objectives and ensure consistent messaging.
• Collaborate with clients and Success Managers to translate requirements into campaigns.
• Manage Klaviyo setups, integrations (Shopify, CDPs), and account infrastructure.
• Regularly audit Klaviyo for deliverability, responsive design, and personalization.
• Analyze lifecycle metrics via Klaviyo and Google Analytics to drive improvements.
• Provide data-driven insights and comprehensive reports.
• Collaborate with cross-functional teams and mentor team members.

Skills

B2C experience

Retention marketing

Klaviyo expert

HTML/CSS basics

CRM/CDP knowledge

Google Analytics

Client relationships

Cross-functional collaboration

Tools

Klaviyo

Shopify

CDP integrations

Job description

About the Job

As an Email Marketing Manager at CrucialPoint, you will be responsible for developing, implementing, and optimizing our email marketing strategies to drive engagement, conversion, and customer retention.

This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content. If you have a passion for email marketing for enterprise-level accounts using Klaviyo, possess strong technical acumen, and excel at driving results, we would love to hear from you.

Why Work With Us

At CrucialPoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients. As an Email Marketing Manager, you'll have the opportunity to work with amazing brands and be at the forefront of the industry. We foster a collaborative and supportive work environment, where your ideas and contributions are valued. Additionally, we offer room for growth, flexible scheduling, and a competitive salary / rate.

Responsibilities:

• Develop and Execute Email Marketing Strategies:

  • Create and implement comprehensive email marketing strategies using Klaviyo that align with business goals and industry best practices.

  • Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in Klaviyo to maximize new customer acquisition, engagement, retention, and revenue generation.

  • Develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging throughout email marketing campaigns.

• Client Collaboration:

  • Collaborate closely with clients and Client Success Managers to translate requirements into effective Klaviyo email marketing campaigns, ensuring their success and satisfaction.

  • Serve as the primary point of contact for clients, promptly addressing questions and concerns.

  • Partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth.

• Technical Optimization:

  • Manage Klaviyo setups, integrations (e.g., Shopify, CDPs, custom tech stacks), and account infrastructure, ensuring they are properly configured, segmented, and performing optimally.

  • Conduct regular audits in Klaviyo to identify and resolve technical issues related to email deliverability, responsive design, dynamic tagging, and personalization.

  • Identify technical issues and work diligently to resolve them in a timely manner.

• Data Analysis and Reporting:

  • Monitor and analyze lifecycle and email marketing performance metrics via Klaviyo analytics and Google Analytics, such as repurchase rates, LTV, engagement rates, and list growth.

  • Provide insights and recommendations based on data analysis to optimize performance and drive continuous improvement.

  • Generate accurate and comprehensive reports, ensuring data-driven decision-making.

  • Continuously analyze data and metrics to identify revenue opportunities for clients, providing strategic recommendations to drive growth and maximize ROI.

• Quality Assurance:

  • Perform quality assurance checks on all Klaviyo email marketing campaigns and flows, ensuring accuracy, consistency, dynamic data rendering, and adherence to industry best practices.

• Collaboration and Team Support:

  • Collaborate closely with cross-functional teams, including account management, copywriting, design, and implementation, to deliver seamless and impactful email marketing strategies.

  • Foster a positive and collaborative team environment, supporting and mentoring team members when needed.

• Continuous Learning and Adaptability:

  • Stay up-to-date with Klaviyo features, updates, industry trends, and emerging technologies in retention marketing, incorporating them into our strategies to maintain a competitive edge.

  • Adapt to evolving industry trends, consumer behaviors, and email marketing regulations (e.g., GDPR, CAN-SPAM, CASL).

Requirements (Skills & Qualifications):

• B2C experience is required, particularly with enterprise ecommerce businesses.

• Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand—Email, SMS, Push, and/or direct mail.

• Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing.

• Expert-level proficiency in Klaviyo. Demonstrated mastery of advanced Klaviyo features including predictive analytics, custom flow logic, complex segmentation, and SMS integration.

• Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo.

• Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics.

• Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations.

• Previous experience working with larger brands as a retention marketing manager preferred.

• Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams.

• Detail-oriented, organized, and able to manage multiple projects simultaneously.

• Self-motivated, proactive, and able to work independently.

• Experience in remote work environments and self-motivation.

About CrucialPoint:

CrucialPoint is a Full Service Retention Marketing Agency known for creating time-tested, effective Retention programs (Email, SMS, Push, Loyalty, Lifecycle) for amazing eCommerce brands. We thrive on solving intriguing challenges and delivering exceptional value to our clients. Join our team and be part of our mission to provide innovative solutions and drive success for our clients.