Retention Marketing Manager for DTC Company (US-Based, Remote)

Paired; Portugal; Remote; EUR 30,811 - 41,081; Full time

Benefits offered by this job

Work from anywhere

Competitive salary in USD

Job summary

A global staffing agency is seeking a Retention Marketing Manager to enhance customer loyalty and lifetime value. You will be responsible for crafting campaigns across various channels, driving segmentation, and optimizing user retention. The ideal candidate has 3-7 years of experience in CRM at a high-growth DTC brand, strong storytelling skills, and familiarity with tools like Klaviyo and Google Analytics. This is a full-time, remote position offering a competitive salary.

Qualifications

• 3–7 years of CRM/Retention experience at a high‑growth DTC brand.
• Strong experience crafting campaign briefs.
• Deep understanding of lifecycle marketing and customer journeys.

Responsibilities

• Own the full customer lifecycle and build retention programs.
• Partner with creative teams to ensure branding is on point.
• Develop campaign briefs that align with business priorities.

Skills

CRM/Retention experience

Campaign strategy

Segmentation

A/B testing

Strong communication

Tools

Klaviyo

Google Analytics

Shopify

Job description

Retention Marketing Manager for DTC Company (US-Based, Remote)

Posted 3 days ago. Be among the first 25 applicants.

This range is provided by Paired. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$36,000.00/yr - $48,000.00/yr

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Position Overview

Our client is looking for a Retention Marketing Manager who can own the full customer lifecycle and build programs that deepen loyalty, increase repeat purchase, and grow customer lifetime value. This role blends creative storytelling with CRM rigor — you will concept, code, and launch campaigns across email, SMS, and lifecycle flows while also driving segmentation and testing strategies that meaningfully impact retention performance.

You’ll partner closely with Creative, Brand, Product, and Data to ensure every message feels intentional, on‑brand, and rooted in customer insight. Your work will directly shape how we engage, retain, and nurture our customer base.

Key Responsibilities

• Campaign Strategy & Story Development
  • Develop campaign briefs and concepts that align with brand storytelling, product moments, new flavor launches, and promotional strategy.
  • Build narratives that connect customer insights, seasonality, and business priorities into compelling cross‑channel retention campaigns.
  • Collaborate with Creative to guide messaging, tone, and visual direction for email and SMS.
• Execution & Production
  • Code, build, QA, and launch email/SMS campaigns with high accuracy and a strong eye for detail.
  • Maintain and optimize automated flows (welcome, post‑purchase, churn‑prevention, win‑back, subscription, etc.).
  • Maintain list health best practices, deliverability, and subscriber file growth.
  • Build and maintain advanced segmentation and cohorts based on behavior, lifecycle stage, cancellation reasons, engagement level, and purchase patterns.
  • Design, run, and analyze A/B and multivariate tests — messaging, timing, incentives, creative, discounting, and segmentation — and turn learnings into clear recommendations.
  • Partner with Product/Data to integrate new behavioral triggers and personalization points.
  • Own retention reporting across email, SMS, and lifecycle flows— including conversion, repeat purchase rate, churn, unsubscribe rate, active subscriber base, and LTV impact.
  • Track list growth and list health, reporting on trends, drivers, and opportunities.
  • Track A/B test results and communicate results and recommendations.
• Lifecycle Optimization
  • Identify and implement optimizations to subscription save/skip logic, win‑back strategies, cancellation reasons, and triggered communications.
  • Use customer feedback and behavioral data to improve the experience for new, active, and at‑risk users.
  • Collaborate cross‑functionally to ensure retention strategies support product launches, channel priorities, and brand moments.

Requirements

• 3–7 years of CRM/Retention experience at a high‑growth DTC brand (CPG, wellness, beverage, or lifestyle preferred).
• Strong experience crafting campaign briefs and translating brand direction into CRM storytelling.
• Deep understanding of lifecycle marketing, segmentation, and customer journeys from onboarding through churn.
• Hands‑on experience with Klaviyo, Attentive, Postscript, Figma, ClickUp, Junip, Rise.ai, Bazaarvoice (including campaign coding/building).
• Proficiency pulling analytics from Shopify, Google Analytics, Tableau, or other BI tools.
• Comfort building and analyzing A/B tests.
• Ability to balance creativity and data—turning insights into concepts, experiments, and program improvements.
• Strong communication and project management skills; comfortable working with Creative and Data partners.
• Experience with subscription programs (Skio/Recharge) and subscription‑specific retention strategies.
• Knowledge of loyalty programs, triggered lifecycle flows, personalization, and best practices for scaling retention programs.
• Thrives in a fast‑paced environment and enjoys testing, learning, and optimizing continuously.
• Positive, proactive attitude with a willingness to jump in, problem‑solve, and support teammates.
• Strong ownership mentality—reliable, accountable, and able to manage multiple projects with calm and confidence in a fast‑moving environment.

Benefits

• Full‑time employment
• Competitive salary in USD
• Work from anywhere

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing

Industries

Advertising Services