Growth-Oriented Marketing Lead (Uk/Europe) - Remote - Remote

GoCharting INC.; Setúbal; Teletrabalho; EUR 35 000 - 45 000; Tempo integral

Resumo da oferta

Rove Concepts’ Rove Next marketing role seeks a senior email and lifecycle leader who owns the end-to-end program. You’ll drive campaigns, flows, segmentation, and deliverability with Klaviyo, embedding AI into daily work and ensuring assets meet brand standards.

You will work remotely across the Americas and Europe, overlapping Pacific or Eastern time, and collaborate with design and external ads partners to move the calendar and results forward.

Qualificações

• Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle.
• Evidence that you build with AI yourself rather than assign it.
• Fluent, native-level English, written and spoken.
• A strong eye to judge asset quality and offer math accuracy.
• Comfortable being candid about performance and course-correcting.

Responsabilidades

• Own Email and lifecycle as the primary channel; manage calendar, flows, segmentation, deliverability, and list health.
• Quality control on copy, creative, destinations, offers, and regional versions.
• Build AI into daily workflows and ship it, not just propose it.
• Collaborate with lifecycle and email teams, designers, and external ads partner.
• Translate results into plain business language: spend, revenue, and learnings.

Conhecimentos

Email lifecycle ownership

Lifecycle marketing

AI-driven marketing

Fluent English

Strong eye for detail

Ferramentas

Klaviyo

Shopify

GA4

Meta Ads

Descrição da oferta de emprego

Location: Remote. Open across the Americas and Europe.

Hours: Full-time overlap with Pacific or Eastern time. This is a requirement, not a preference.

About the role

Rove Next is a new premium line from Rove Concepts, a Vancouver-based modern furniture brand selling direct to consumer across Canada and the US. Rove Next launches with improved versions of our best-selling pieces, and it needs its own marketing built from the ground up.

That's this role. You'll own how Rove Next reaches customers and keeps them, starting with email and lifecycle. The goal is a marketing function that scales through AI and systems rather than through headcount, and the advantage here is that you're building it clean rather than inheriting one.

This is not a coordination role. We need someone who takes a problem and builds the answer, and who catches things before they reach leadership.

Scope

Initially focused on Rove Next, with room to expand across the Rove Concepts group as the brand grows.

What you'll own

Email and lifecycle as our primary owned channel. Campaign calendar, flows, segmentation, deliverability, list health. We run on Klaviyo.

Quality control on everything that ships. Copy, creative, link destinations, offers, regional versions. If something goes out wrong, it was yours to catch.

Building AI into the daily work. Not proposing it, shipping it.

Working alongside our lifecycle and email team, our designers, and our external ads partner to keep the calendar moving.

Translating results into plain business language. What we spent, what we made, what we'd do differently.

Must-haves

• Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle. Klaviyo or a comparable ESP.
• Evidence that you build with AI yourself rather than assigning it. When you hit a wall, your instinct should be to build through it, not to raise a ticket and wait.
• Fluent, native-level English, written and spoken. This one is non-negotiable. You will be writing copy that goes out to our customers under our name, so we need someone who can hear the difference between a line that sounds premium and one that sounds like a discount retailer.
• A strong eye. You can look at an asset and tell whether the destination matches the promise, whether the tone is right, and whether the offer math actually adds up.
• Comfortable being told when something isn't landing, and comfortable telling us the same.

Nice to have

• Furniture, home, or another considered-purchase category with a long buying cycle.
• Shopify, GA4 and Meta Ads familiarity.
• Experience holding a team to brand guidelines.

What success looks like

Flow revenue grows as a share of total email revenue. Work stops reaching leadership with errors in it. AI is doing measurable work inside the function within 90 days, rather than sitting in a proposal.

Compensation

$3,500 to $4,500 USD per month depending on experience. Independent contractor.