Director, Cardholder Engagement & Personalization

Mastercard

Portugal

Híbrido

EUR 90 000 - 140 000

Tempo integral

Há 2 dias
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Resumo da oferta

Mastercard seeks a Director of Product Management for Marketing Services to lead the Cardholder Engagement suite and drive personalization and marketing automation initiatives. You will partner closely with the Dynamic Yield product team to prioritize capabilities, translate business needs into scalable solutions, and orchestrate cross-functional execution across strategy, design, data, and technology.

This role centers on measurable growth through data-driven engagement.

Qualificações

  • Experience in Product Management, Digital Solutions, or Marketing Technology, preferably in B2B, B2B2C, or enterprise environments.
  • Strong experience working with personalization, experimentation, martech, or decisioning platforms (Dynamic Yield or similar strongly preferred).
  • Proven ability to translate strategic objectives into execution-ready product roadmaps.

Responsabilidades

  • Own our Cardholder Engagement suite, ensuring continuity, scalability, and measurable value delivery.
  • Define and evolve a clear product vision and roadmap aligned to Marketing Services priorities and platform capabilities.
  • Translate strategic objectives into well-scoped, prioritized use cases, epics, and feature requirements.
  • Serve as the primary Product liaison to the Dynamic Yield product team, shaping a discrete and prioritized capability backlog.

Conhecimentos

Product management
Digital solutions
Marketing technology
Stakeholder alignment
Cross-functional collaboration

Ferramentas

Dynamic Yield

Descrição da oferta de emprego

Mastercard seeks a Director of Product Management for Marketing Services to lead the Cardholder Engagement suite and drive personalization and marketing automation initiatives. You will partner closely with the Dynamic Yield product team to prioritize capabilities, translate business needs into scalable solutions, and orchestrate cross-functional execution across strategy, design, data, and technology.

This role centers on measurable growth through data-driven engagement.

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