Direct-Response Creative Strategist

Cargadetrabalhos; Lisboa; Hybrid; EUR 38.000 - 47.000; Vollzeit

Benefits dieser Stelle

Health insurance

Zusammenfassung

Ensaio in Lisbon is a new in-house performance creative studio seeking a Creative Strategist who can turn customer insight into angles and briefs the team can execute without questions.

You’ll own personas and customer insights, angles, promises and hooks, plus concepts and scripts for UGC, video and statics, and test hypotheses for each batch. Performance will be measured by wins and breadth of testing.

Qualifikationen

• Experience creating direct-response ads on Meta and TikTok.
• Ability to craft hooks that capture attention and briefs that require no follow-up.

Aufgaben

• Own personas and customer insights.
• Create angles, promises and hooks.
• Develop concepts and scripts for UGC, video and statics.
• Test hypotheses for each batch.
• Sign off on creative direction.
• Incorporate learnings from the Media Buyer.

Kenntnisse

Direct-response exp

Hooks writing

Jobbeschreibung

Ensaio in Lisbon is a new in-house performance creative studio seeking a Creative Strategist who can turn customer insight into angles and briefs the team can execute without questions.

You’ll own personas and customer insights, angles, promises and hooks, plus concepts and scripts for UGC, video and statics, and test hypotheses for each batch. Performance will be measured by wins and breadth of testing.