Creative Strategist

Cargadetrabalhos; Lisboa; Hybrid; EUR 38,000 - 47,000; Full time

Benefits offered by this job

Health insurance

Job summary

Ensaio in Lisbon is a new in-house performance creative studio seeking a Creative Strategist who can turn customer insight into angles and briefs the team can execute without questions.

You’ll own personas and customer insights, angles, promises and hooks, plus concepts and scripts for UGC, video and statics, and test hypotheses for each batch. Performance will be measured by wins and breadth of testing.

Qualifications

• Experience creating direct-response ads on Meta and TikTok.
• Ability to craft hooks that capture attention and briefs that require no follow-up.

Responsibilities

• Own personas and customer insights.
• Create angles, promises and hooks.
• Develop concepts and scripts for UGC, video and statics.
• Test hypotheses for each batch.
• Sign off on creative direction.
• Incorporate learnings from the Media Buyer.

Skills

Direct-response exp

Hooks writing

Job description

You turn customer insight into angles, and angles into briefs the team can execute without questions. Then you read the results and start again.

About Ensaio

Ensaio is a new in-house performance creative studio in Lisbon. A team of 7 that ships around 200 ready-to-launch ads a month (10 angles × 5 variations every week) for several telecom brands. Strategy, production and media buying sit in the same room, and every result feeds the next brief.

What you’ll own

• Personas and customer insights
• Angles, promises and hooks
• Concepts and scripts for UGC, video and statics
• Test hypotheses for each batch
• Sign-off on creative direction
• New angles from the Media Buyer’s learnings

What we’re looking for

• Direct-response experience on Meta and TikTok
• You write hooks that stop the scroll and briefs that need no follow-up call

How you’re measured

Rate of winning ads, number of angles tested, quality of briefs.

Package

• €38–47k gross annual salary, paid in 14 instalments
• Health insurance