Digital Media Planner — Remote & Lead-Gen Focus

Publicis Groupe; Lisboa; Híbrido; EUR 32 000 - 52 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Growth opportunities

Free online training

Partner certifications

Work from anywhere

Work-life balance

Resumo da oferta

Publicis Groupe seeks a highly motivated Digital Media Planner to develop and execute integrated media strategies across SEM, paid social, display, and programmatic channels. You will manage lead generation campaigns, optimize budgets, and provide data-driven insights to clients.

The role requires strong analytical skills, excellent communication, and the ability to handle multiple projects in a fast-paced environment. Hybrid work model with global collaboration is offered.

Qualificações

• Proven experience in digital media planning, campaign management, and performance marketing.
• Strong understanding of SEM, Paid Search, Paid Social, Display Advertising and Programmatic Media.
• Deep knowledge of digital media KPIs and measurement; strong analytical skills.
• Experience with reporting platforms and advertising platforms.
• Excellent presentation and communication skills; ability to manage multiple projects.

Responsabilidades

• Develop integrated digital media strategies aligned with client objectives and lead targets.
• Build media plans across channels with budget allocation and audience targeting.
• Coordinate campaign implementation and ensure on-time launches and KPIs.
• Monitor budgets, pacing, and targeting; optimize campaigns throughout lifecycle.
• Produce regular performance reports and client presentations; translate data into insights.
• Manage client relationships and present optimization recommendations.

Conhecimentos

Digital media planning

Campaign management

Performance marketing

SEM / Paid Search

Paid Social

Display Advertising

Programmatic Media

Lead generation strategies

Analytics & KPIs

Reporting platforms

Ferramentas

Google Ads

DV360

Campaign Manager

Google Analytics

Meta Ads Manager

Excel

Google Sheets

Descrição da oferta de emprego

Publicis Groupe seeks a highly motivated Digital Media Planner to develop and execute integrated media strategies across SEM, paid social, display, and programmatic channels. You will manage lead generation campaigns, optimize budgets, and provide data-driven insights to clients.

The role requires strong analytical skills, excellent communication, and the ability to handle multiple projects in a fast-paced environment. Hybrid work model with global collaboration is offered.