Remote Digital Media Strategist for Lead Gen & Growth

Publicis Groupe Portugal; Lisboa; Híbrido; EUR 30 000 - 42 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Growth opportunities

Free online training

Partner certifications

Work from anywhere

Work-life balance

Resumo da oferta

Publicis Groupe Portugal seeks a highly motivated Digital Media Planner to develop and execute integrated digital media strategies that drive lead generation and business growth. You will balance strategy with hands-on campaign execution across channels.

The role requires a data-driven mindset, strong knowledge of SEM, paid social, programmatic, and display, plus excellent client communication and cross-functional collaboration to optimize performance and reporting.

Qualificações

• Proven experience in digital media planning and performance marketing.
• Strong analytics and ability to derive insights from large datasets.
• Experience with SEM, paid social, display, and programmatic media.
• Excellent presentation and client communication skills.

Responsabilidades

• Develop comprehensive digital media strategies aligned with client objectives and lead generation targets.
• Build integrated media plans across multiple digital channels with budget allocation and audience targeting.
• Identify opportunities to improve campaign performance through diversification and trends.
• Collaborate with internal teams and external partners to create media recommendations and proposals.
• Coordinate and oversee implementation of campaigns across platforms.
• Monitor delivery, ensure campaigns meet KPIs and budgets.
• Prepare regular performance reports and client presentations.
• Translate data into actionable insights and optimization recommendations.
• Manage client relationships with proactive communication and problem-solving.

Conhecimentos

Digital media planning

Campaign management

Performance marketing

SEM

Paid Social

Display Advertising

Programmatic Media

Lead Gen Strategies

Analytics & KPIs

Presentation skills

Ferramentas

Google Ads

Meta Ads Manager

DV360

Campaign Manager

Google Analytics

Descrição da oferta de emprego

Publicis Groupe Portugal seeks a highly motivated Digital Media Planner to develop and execute integrated digital media strategies that drive lead generation and business growth. You will balance strategy with hands-on campaign execution across channels.

The role requires a data-driven mindset, strong knowledge of SEM, paid social, programmatic, and display, plus excellent client communication and cross-functional collaboration to optimize performance and reporting.