Paid Media Specialist

Publicis Groupe Portugal; Lisboa; Presencial; EUR 32 000 - 52 000; Tempo integral

Resumo da oferta

Publicis Groupe Portugal is seeking a Paid Media Specialist to lead planning, execution, optimisation and reporting of multi-channel paid media campaigns for a leading international brand. The role requires hands-on experience across paid search, paid social and programmatic channels, with collaboration across internal teams and client stakeholders.

You will develop integrated media strategies aligned with business objectives, manage budgets, analyse performance and present insights to

Qualificações

• 2+ years of experience in Paid Media, Digital Performance or Performance Marketing.
• Proven experience managing medium to large-scale paid media budgets.
• Knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads (preferred), DV360 or other programmatic platforms (preferred).
• Strong understanding of attribution models and performance measurement.
• Excellent analytical and problem-solving skills.
• Professional proficiency in English (preferred).

Responsabilidades

• Develop and execute paid media strategies across Search, Social and Display platforms.
• Manage, optimise and monitor campaign performance to maximise ROI and achieve business goals.
• Analyse campaign data and translate insights into actionable recommendations.
• Build and maintain performance dashboards and reporting frameworks.
• Conduct audience analysis, segmentation and targeting strategies.
• Manage campaign budgets, forecasting and pacing.
• Collaborate with Analytics, SEO, Content, Creative and Data teams to ensure integrated campaign delivery.
• Identify testing opportunities and implement optimisation roadmaps.
• Present campaign performance, insights and strategic recommendations to stakeholders.
• Stay up to date with industry trends, platform updates and emerging technologies.

Conhecimentos

Paid media

Analytical thinking

Campaign optimisation

Budget management

Reporting

Ferramentas

Google Ads

Meta Ads Manager

LinkedIn Ads

DV360

Descrição da oferta de emprego

Publicis Groupe, the world's second-largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy known as The Power of One, it puts clients at the center by promoting the growth of their business through creative agencies such as Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, and Digitas, along with media agencies like Zenith, Starcom, Spark, and Performics, and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology, and Data, offering a value proposition that effectively connects brands and consumers.

We are looking for a Paid Media Specialist to join our team and lead the planning, execution, optimisation and reporting of multi-channel paid media campaigns for a leading international brand.

This role requires a strategic and performance-driven professional with hands-on experience across paid search, paid social and programmatic channels. The ideal candidate combines analytical thinking, strong business acumen and a passion for delivering measurable results.

You will work closely with internal specialists, client stakeholders and cross-functional teams to develop integrated media strategies aligned with business objectives.

Responsabilities

• Develop and execute paid media strategies across Search, Social and Display platforms.
• Manage, optimise and monitor campaign performance to maximise ROI and achieve business goals.
• Analyse campaign data and translate insights into actionable recommendations.
• Build and maintain performance dashboards and reporting frameworks.
• Conduct audience analysis, segmentation and targeting strategies.
• Manage campaign budgets, forecasting and pacing.
• Collaborate with Analytics, SEO, Content, Creative and Data teams to ensure integrated campaign delivery.
• Identify testing opportunities and implement optimisation roadmaps.
• Present campaign performance, insights and strategic recommendations to stakeholders.
• Stay up to date with industry trends, platform updates and emerging technologies.

Qualifications

• 2+ years of experience in Paid Media, Digital Performance or Performance Marketing.
• Proven experience managing medium to large-scale paid media budgets.
• Knowledge of:
• Google Ads
• Meta Ads Manager
• LinkedIn Ads (preferred)
• DV360 or other programmatic platforms (preferred)
• Strong understanding of attribution models and performance measurement.
• Excellent analytical and problem-solving skills.
• Professional proficiency in English (preferred)