Digital Marketing Specialist

Blanky; Setúbal; Presencial; EUR 42 000 - 66 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical coverage

Exclusive discounts

Time off policies

Resumo da oferta

Blanky is looking for a performance marketing leader to own the creative strategy for Meta ads across multiple markets, managing a €1M+ annual budget with high autonomy and direct impact on revenue.

You will translate insights into high-converting ad angles, collaborate with content and creative teams, and continually test and iterate. Fluent English is required; Portuguese is a plus. Based in Setúbal, Portugal.

Qualificações

• Experience in performance marketing, paid social or creative strategy.
• Ability to turn data and psychology into ad concepts.
• Strong writing and storytelling skills.

Responsabilidades

• Originate and own creative strategy for Meta ads across multiple markets.
• Turn business insights into strong ad concepts and angles.
• Write and shape high-converting ad angles, hooks and scripts.
• Collaborate with content, UGC and creative teams to test ads at scale.
• Analyze results, identify patterns and iterate relentlessly.
• Help define creative systems, testing frameworks and learning loops.
• Act as a right hand in marketing and contribute to broader strategic decisions.
• Take responsibility for performance across a €1M+ annual ad spend.

Conhecimentos

Performance marketing

Paid social

Creative strategy

Written communication

Ferramentas

Meta Ads Manager

Descrição da oferta de emprego

Health Benefits

Medical coverage to keep you healthy.

Compensation

Exact compensation may vary based on skills, experience, and location. Time Off: A country specific approach to support your time away from work Exclusive Discounts: Access generous discounts on all our products

WHY you'll love this role

Real ownership: you'll lead creative strategy for a 7-figure annual ad budget Direct impact on revenue: your ideas directly influence growth and profitability High autonomy: you'll shape how paid media works at blanky - not just execute Creative + business + operational role: strategy, writing, analysis and iteration in one seat Founder-level exposure: you'll work closely with the CMO as a true marketing partner Room to grow: this is a key role that scales with the company

What you'll do

Originate and own creative strategy for Meta ads across multiple markets Turn business insights, customer psychology and performance data into strong ad concepts Write and shape high-converting ad angles, hooks and scripts Work with the content, UGC and creative teams to produce and test ads at scale Analyze results, identify patterns and iterate relentlessly Help define creative systems, testing frameworks and learning loops Act as a right hand in marketing, contributing to broader strategic decisions Take responsibility for performance across a €1 M+ annual ad spend

What success looks like

A steady pipeline of strong, differentiated ad concepts Ads that consistently beat benchmarks on ROAS, CPA and scalability Clear creative learnings that compound over time A paid media system that feels intentional, structured and creative-led Strong alignment between brand, creative and performance

This role is for you if

Have solid experience in performance marketing, paid social or creative strategy Combine creative thinking with strong business sense Write exceptionally well and understand persuasion Think in hypotheses, tests and iterations - not \"one-off ideas\" Are comfortable owning results and being accountable for performance Enjoy high responsibility and decision-making Have a strong eye for content and storytelling Are fluent in English (Spanish, Portuguese, French or Italian are a plus)