Digital Marketing Specialist

blanky; Montijo; Presencial; EUR 40 000 - 70 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health Benefits

Generous compensation based on experience

Time off support

Exclusive product discounts

Resumo da oferta

A top Portuguese home textile brand is seeking a performance marketing specialist to lead creative strategies for their Meta advertising efforts. This role involves crafting compelling ad content, analyzing performance metrics, and directly influencing the brand’s growth with an ad budget exceeding €1M. Ideal candidates will possess strong marketing experience, excellent writing skills, and the ability to collaborate closely with creative teams. Fluency in English is required, with other languages a plus. Enjoy a role with high responsibility and growth potential.

Qualificações

• Solid experience in performance marketing, especially paid social.
• Ability to combine creative thinking with business sense.
• Exceptional writing skills and understanding of persuasion.
• Ability to think in hypotheses, tests and iterations.

Responsabilidades

• Originate and own creative strategy for Meta ads.
• Turn business insights into strong ad concepts.
• Write high-converting ad angles and scripts.
• Analyze results and identify performance patterns.
• Contribute to broader strategic marketing decisions.

Conhecimentos

Performance marketing

Creative strategy

Writing and persuasion

Data analysis

Hypothesis testing

Content storytelling

Fluency in English

English proficiency

Descrição da oferta de emprego

blanky is the fastest growing Portuguese home & sleep textile brand focused on comfort, quality and better rest. Our mission is to transform everyday comfort with our incredibly soft, temperature-regulating bedding, blankets and bath products.

We believe great content builds great brands — and that’s where you come in.

We offer:

• Health Benefits: Medical coverage to keep you healthy.
• Compensation: Exact compensation may vary based on skills, experience, and location.
• Time Off: A country specific approach to support your time away from work
• Exclusive Discounts: Access generous discounts on all our products

WHY you'll love this role:

• Real ownership: you’ll lead creative strategy for a 7-figure annual ad budget
• Direct impact on revenue: your ideas directly influence growth and profitability
• High autonomy: you’ll shape how paid media works at blanky — not just execute
• Creative + business + operational role: strategy, writing, analysis and iteration in one seat
• Founder-level exposure: you’ll work closely with the CMO as a true marketing partner
• Room to grow: this is a key role that scales with the company

What you'll do:

• Originate and own creative strategy for Meta ads across multiple markets
• Turn business insights, customer psychology and performance data into strong ad concepts
• Write and shape high-converting ad angles, hooks and scripts
• Work with the content, UGC and creative teams to produce and test ads at scale
• Analyze results, identify patterns and iterate relentlessly
• Help define creative systems, testing frameworks and learning loops
• Act as a right hand in marketing, contributing to broader strategic decisions
• Take responsibility for performance across a €1M+ annual ad spend

What success looks like:

• A steady pipeline of strong, differentiated ad concepts
• Ads that consistently beat benchmarks on ROAS, CPA and scalability
• Clear creative learnings that compound over time
• A paid media system that feels intentional, structured and creative-led
• Strong alignment between brand, creative and performance

This role is for you if you:

• Have solid experience in performance marketing, paid social or creative strategy
• Combine creative thinking with strong business sense
• Write exceptionally well and understand persuasion
• Think in hypotheses, tests and iterations — not “one-off ideas”
• Are comfortable owning results and being accountable for performance
• Enjoy high responsibility and decision-making
• Have a strong eye for content and storytelling
• Are fluent in English (Spanish, Portuguese, French or Italian are a plus)