Data analyst in CRM

Ytech; Lisboa; Hybrid; EUR 32,000 - 54,000; Full time

Benefits offered by this job

Hybrid work in Lisbon

Training and certification program

Ongoing support from Ytech team

Professional growth environment

Job summary

Ytech ищет специалиста по анализу данных с опытом в CRM и клиентской аналитике для проекта, ориентированного на анализ данных, оптимизацию клиентского опыта и реализацию мультиканальных кампаний.

Работа в гибридном формате в Лиссабоне; компания предлагает обучение и сертификацию, поддержку команды Ytech и возможности для профессионального роста.

Qualifications

• Опыт анализа данных клиентов и извлечения инсайтов.
• Управление CRM-кампаниями и мультиканальными путешествиями.
• Знание источников данных, включая Data Lakes, и соблюдение регламентов.

Responsibilities

• Анализ данных клиентов и их поведения для выявления бизнес-возможностей.
• Определение сегментов и аудиторий для CRM-кампаний.
• Разработка и мониторинг кампании CRM по каналам.
• Построение отчетов и дашбордов в Excel, представление результатов и рекомендаций.
• Сотрудничество с командами маркетинга, продукта и бизнеса для оптимизации кампаний и лояльности.
• Обеспечение соответствия требованиям GDPR и нормам в коммуникациях.

Skills

SQL

SAS Guide

Oracle

CRM campaigns

Customer analytics

Data segmentation

Excel dashboards

Cross-functional collaboration

Tools

SAS Guide

Oracle

Excel

Job description

Описание

At Ytech, we live and breathe technology. Our mission is to turn challenges into solutions and find new ways to innovate every day. Founded in 2020, we are a technology start-up operating in IT and Telecommunications, with a clear ambition: to shake up the market, break patterns and create real value through innovation. We are looking for a Data Analyst with CRM and Customer Analytics experience to join a challenging project focused on data analysis, customer experience optimization and multichannel campaign implementation.

Задачи

• Analyze customer data and behavior, identifying business opportunities and ways to improve the customer experience
• Define customer segments and audiences for CRM campaigns and multichannel journeys
• Implement and monitor CRM campaigns, ensuring their correct execution and tracking
• Analyze performance indicators such as conversion, churn, retention, lift, ROI and profitability
• Use SQL, SAS Guide and Oracle to extract, process and analyze information
• Work with different data sources, including Data Lakes, to support Customer Analytics initiatives
• Build reports and dashboards in advanced Excel, presenting results and recommendations for improvement
• Collaborate with business, marketing and product teams to define and optimize campaigns and loyalty strategies
• Identify opportunities for improvement by analyzing results and customer behavior
• Contribute to advanced segmentation initiatives using concepts such as propensity models, Next Best Offer and Customer Lifetime Value
• Ensure compliance with contactability, saturation and GDPR rules in campaigns and customer communications
• Participate in continuous improvement initiatives, promoting data- and results-driven decisions

Условия

A challenging project in CRM and Customer Analytics, with a direct impact on the business Hybrid work model in Lisbon Training and certification program Ongoing support from the Ytech team Collaborative environment focused on professional growth Opportunity to work with data analysis tools and take part in initiatives to optimize the customer experience Join an environment that values autonomy, innovation and knowledge sharing