Cardiovascular Brand & Launch Lead (Hybrid)

MSD; Lisboa; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

MSD in Lisboa is seeking a Brand & Customer Manager (BCM) to lead the local launch of a cardiovascular medicine. You will shape the brand strategy, translate insights into actionable launch plans, and drive cross-functional execution to maximize impact.

The role requires strong strategic thinking, stakeholder engagement, and collaboration across teams, with a focus on delivering measurable results in a hybrid work environment.

Qualifications

• University degree in Pharmaceutical Sciences or related health discipline.
• Minimum 2 years of experience in Pharma and Biotech
• English language skills at medium to high level

Responsibilities

• Shape local brand strategy and customer segmentation.
• Translate customer insights into clear, actionable launch plans.
• Support forecasting, planning, and investment decisions.
• Drive implementation of the marketing strategy across channels.
• Lead content development and adaptation for multiple platforms.
• Partner with cross-functional teams to maximise launch impact.
• Engage with HCPs, Scientific Leaders, and stakeholders to build awareness and adoption.
• Track performance and adjust plans with a results-oriented mindset.

Skills

Strategic thinking

Analytical skills

Project management

Communication

Presentation

Team player

Learning ability

Cardiovascular marketing

Education

Pharmaceutical sciences degree

Job description

MSD in Lisboa is seeking a Brand & Customer Manager (BCM) to lead the local launch of a cardiovascular medicine. You will shape the brand strategy, translate insights into actionable launch plans, and drive cross-functional execution to maximize impact.

The role requires strong strategic thinking, stakeholder engagement, and collaboration across teams, with a focus on delivering measurable results in a hybrid work environment.