Brand Manager – Oncology & Immunology (Omnichannel)

Lilly; Lisboa; On-site; EUR 60,000 - 90,000; Full time

Job summary

Lilly Portugal is seeking a Brand Manager for our Specialty Business Unit in Lisbon. You will develop and implement customer-focused brand strategies and operational plans that drive growth and improve customer experiences across Oncology, Hematology, Immunology and Neurosciences.

You will collaborate with local cross-functional teams, as well as IBU, HUB and Global partners, to translate market insights into clear priorities, manage the commercial brand budget, and support launches with

Qualifications

• University degree.
• Minimum 3 years of marketing-related experience.
• Experience in brand management.
• Experience with omnichannel marketing and customer engagement.
• Strong teamwork and leadership capabilities.
• Fluency in Portuguese and English.

Responsibilities

• Drive the strategic development and implementation of brand strategy and operational plans, ensuring alignment with business priorities.
• Develop deep customer, patient, payer and market insights to inform strategy, positioning and execution.
• Lead the customer planning and operational planning processes, working cross-functionally to establish clear priorities and deliver impactful execution.
• Create and execute customer engagement strategies across relevant channels, including omnichannel approaches, to enhance customer experience and drive brand growth.
• Partner closely with Sales, Medical, Market Access and other cross-functional partners to ensure strong alignment and execution against common objectives.
• Partner with Global, IBU and HUB teams to ensure strategic alignment and efficient use of common resources and capabilities.
• Contribute to launch readiness and launch excellence, where applicable, in close collaboration with local, regional and global teams.
• Drive innovative thinking and experimentation across the cross-functional team, identifying new ways to address customer needs and enhance the customer experience.
• Manage the commercial brand budget, ensuring effective prioritization and allocation of resources.
• Monitor brand performance, identify opportunities and risks, and adapt plans based on evolving market dynamics and business needs.
• Contribute to the continued transformation of our commercial model, helping identify and embed new capabilities and ways of working.
• Build strong external relationships and spend meaningful time engaging with customers and key stakeholders.
• Operate with high integrity and comply with Lilly policies and procedures, as well as external legal and compliance requirements.

Skills

Brand strategy

Omnichannel marketing

Cross-functional leadership

Customer insights

Education

University degree

MBA preferred

Job description

Lilly Portugal is seeking a Brand Manager for our Specialty Business Unit in Lisbon. You will develop and implement customer-focused brand strategies and operational plans that drive growth and improve customer experiences across Oncology, Hematology, Immunology and Neurosciences.

You will collaborate with local cross-functional teams, as well as IBU, HUB and Global partners, to translate market insights into clear priorities, manage the commercial brand budget, and support launches with