Campaign Deployment Specialist

Nestlé S.A.; Viseu; Ibrido; EUR 28.000 - 40.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible working environment

Meal allowance card

Local & International exposure

Descrizione del lavoro

Nestlé S.A.'s Nestlé Business Services (NBS) Integrated Marketing Services team is seeking a Campaign Deployment Specialist in a full-time, hybrid role (2 days per week in the office). You will deploy brand campaigns across email, push, and SMS, craft HTML templates, segment audiences, and design customer journeys according to brand guidelines.

You will gain exposure to leading email marketing tools (MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua), and you’ll

Competenze

• Bachelor or Master’s degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management or similar.
• Experience with email marketing tools (e.g. MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua).
• Knowledge of HTML or CSS.
• Proficiency in English (spoken and written).
• Ability to quickly learn new technologies and working methods.
• Good analytical skills.
• Knowledge of Marketing Automation/Customer Journeys is a plus.
• Passion for Digital Marketing field.

Mansioni

• Deploy email, push, and SMS campaigns based on defined strategy.
• HTML creation based on templates and revisions when needed.
• Implement database segmentation on email marketing tools.
• Design customer journeys per brand guidelines.
• Create A/B tests to improve engagement and deliverability.
• Monitor campaigns and prepare KPI reports.
• Ensure deliverability using best practices and KPI analysis.
• Build strong relationships with internal and external stakeholders.

Conoscenze

Email marketing tools

HTML/CSS

English proficiency

Formazione

Bachelor's or Master’s in Marketing/Communication

Strumenti

MailChimp

RDStation

E-Goi

Adobe Campaign

Salesforce Marketing Cloud

Eloqua

Descrizione del lavoro

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy) About us

Nestlé Business Services (NBS) is at the heart of the Nestlé Group. We provide Financial, HR, Integrated Marketing Services and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement of processes with colleagues across the world. We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment. If this describes you, and you are looking to join a business where you can really add value, it's time to consider joining NBS!

Position Summary

The NBS Integrated Marketing Services (IMS) is looking for a

Campaign Deployment Specialist

to provide a good customer experience for all Nestlé's clients by deploying the campaigns of the brands and work on different communication channels. A day in the life of...

Work with the Nestlé's brands to create email, push notification and SMS campaigns based on previously defined strategy;
HTML creation based on templates including revising, and making changes/corrections when necessary;
Implement database segmentation on email marketing tool;
Design customer journeys according to the guidelines provided by the brands;
Create A/B tests in order to improve engagement and therefore, deliverability;
Monitorization of campaigns and creation of KPI reports;
Ensure campaigns' deliverability using email marketing best practices and analyzing KPI's;
Build effective relationship with internal and external international stakeholders. What will make you successful

What will make you successful

Bachelor or master's degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management or similar;
Experience with any tool of Email Marketing (eg. MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, etc.);
Knowledge of HTML or CSS;
Proficiency in English (spoken and written);
Ability to quickly learn new technologies and working methods;
Good analytical skills;
Knowledge on Marketing Automation/Creation of customer journeys (is a plus);
Passion for the DigitalMarketing field

What we offer

Here at NBS Lisbon we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining NBS Lisbon will bring you: Development of expertise in Nestlé's Shared Services Business Immersion in a culturally diverse team Local and International Exposure Flexible working environment Engagement and wellbeing activities Competitive salary and annual bonus according to your performance Meal Allowance Card Flex Benefits - At NBS you can chose what benefits are more suitable for you Make part of the Nestlé Club and get discount in several partners Company equipment according to professional needs E-learning courses and training program to get you where you aim to be Career progression and possibilities for International Career