Campaign Deployment Specialist

Nestlé S.A.; Linda-a-Velha; Hybrid; EUR 32,000 - 42,000; Full time

Benefits offered by this job

Meal Allowance Card

Flex Benefits

Nestlé Club discounts

Company equipment

E-learning courses and training

Career progression and internationalop

Job summary

Nestlé S.A. Lisbon is seeking a Campaign Deployment Specialist to deliver brand campaigns across email, push and SMS channels. You will build HTML templates, segment audiences, design customer journeys, run A/B tests and monitor KPI delivery to optimize engagement.

The role blends hands-on digital marketing with cross‑functional collaboration, offering a hybrid work model and exposure to international stakeholders. Fluent English and HTML/CSS knowledge are essential.

Qualifications

• Bachelor's or master's degree in Marketing, Digital Marketing, Communication Design, or related field.
• Experience with email marketing tools (MailChimp, RDStation, E-Goi, etc.).
• Knowledge of HTML or CSS.
• Proficiency in English (spoken and written).
• Fast learner and capable of adapting to new technologies.
• Strong analytical skills and data-driven mindset.
• Knowledge of Marketing Automation / customer journeys is a plus.

Responsibilities

• Deploy email, push notification and SMS campaigns based on defined strategy.
• Create HTML templates and revise as needed.
• Implement database segmentation on email marketing tool.
• Design customer journeys according to brand guidelines.
• Create A/B tests to improve engagement and deliverability.
• Monitor campaigns and prepare KPI reports.
• Maintain deliverability by following email marketing best practices and liaising with stakeholders.

Skills

Email marketing

HTML/CSS

Analytical skills

Learning agility

English proficiency

Digital marketing

Education

Bachelor's or master's degree in Marketing/Digital Marketing or related field

Tools

MailChimp

RDStation

E-Goi

Adobe Campaign

Salesforce Marketing Cloud

Eloqua

Job description

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

About us

Nestlé Business Services (NBS) is at the heart of the Nestlé Group. We provide Financial, HR, Integrated Marketing Services and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement of processes with colleagues across the world. We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment. If this describes you, and you are looking to join a business where you can really add value, it’s time to consider joining NBS!

Position Summary

The NBS Integrated Marketing Services (IMS) is looking for a Campaign Deployment Specialist to provide a good customer experience for all Nestlé's clients by deploying the campaigns of the brands and work on different communication channels.

A day in the life of...

• Work with the Nestlé’s brands to create email, push notification and SMS campaigns based on previously defined strategy;
• HTML creation based on templates including revising, and making changes/corrections when necessary;
• Implement database segmentation on email marketing tool;
• Design customer journeys according to the guidelines provided by the brands;
• Create A/B tests in order to improve engagement and therefore, deliverability;
• Monitorization of campaigns and creation of KPI reports;
• Ensure campaigns’ deliverability using email marketing best practices and analyzing KPI’s;
• Build effective relationship with internal and external international stakeholders.

What will make you successful

• Bachelor or master’s degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management or similar;
• Experience with any tool of Email Marketing (eg. MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, etc.);
• Knowledge of HTML or CSS;
• Proficiency in English (spoken and written);
• Ability to quickly learn new technologies and working methods;
• Good analytical skills;
• Knowledge on Marketing Automation/Creation of customer journeys (is a plus);
• Passion for the Digital Marketing field

What we offer

Here at NBS Lisbon we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining NBS Lisbon will bring you:

• Development of expertise in Nestlé’s Shared Services Business
• Immersion in a culturally diverse team
• Local and International Exposure
• Flexible working environment
• Engagement and wellbeing activities
• Competitive salary and annual bonus according to your performance
• Meal Allowance Card
• Flex Benefits - At NBS you can chose what benefits are more suitable for you
• Make part of the Nestlé Club and get discount in several partners
• Company equipment according to professional needs
• E-learning courses and training program to get you where you aim to be
• Career progression and possibilities for International Career