Buyer Enablement Lead — Standardized Demos & AI Adoption

UNIT4 NV; Lisboa; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Unit4 NV in Portugal is seeking a Team Lead Buyer Enablement to standardize the buyer journey, drive adoption of modern enablement methodologies and AI-powered practices across presales to post-sales. You will act as the liaison between Sales, Solution Consulting, Product, Marketing and Customer Success to embed repeatable, value-driven engagements.

You will define demos, curate content, and roll out enablement tooling while tracking impact through KPIs, ensuring scalable adoption across regions

Responsibilities

• Defining and running strategic buyer enablement initiatives
• Championing the adoption of Buyer Enablement tooling and techniques through structured enablement
• Building and maintaining central repositories for demo assets, demo videos, situation slides, and discovery tools, organized by industry, persona, and process
• Driving the rollout and training of Buyer Enablement tools such as Sales Copilot, Gong, Responsive and Consensus to enhance discovery, demoing and bid management
• Leading change initiatives that foster a culture of experimentation, feedback, and continuous improvement
• Supporting regional heads in aligning SC processes and embedding Buyer Enablement initiatives
• Tracking KPIs across the GTM function, including enablement impact, tool adoption and adoption of new buyer enablement practices
• Providing regular updates to the VP and leadership team on operational performance and improvement areas

Tools

Sales Copilot

Gong

Responsive

Consensus

Job description

Unit4 NV in Portugal is seeking a Team Lead Buyer Enablement to standardize the buyer journey, drive adoption of modern enablement methodologies and AI-powered practices across presales to post-sales. You will act as the liaison between Sales, Solution Consulting, Product, Marketing and Customer Success to embed repeatable, value-driven engagements.

You will define demos, curate content, and roll out enablement tooling while tracking impact through KPIs, ensuring scalable adoption across regions