Marketing Director

Ray.Bbdm; Lisboa; Presencial; EUR 120 000 - 180 000; Tempo integral

Resumo da oferta

A RAY.BBDM em Lisboa procura um Director de Marketing para definir e liderar a estratégia global de Marketing da empresa, integrando Brand, Strategic e Product Marketing. Reportando-se diretamente ao Conselho Executivo, liderará uma equipa multidisciplinar e estabelecerá o planeamento anual, KPIs e governança para monitorizar o impacto no negócio e no crescimento internacional.

Esta posição oferece a oportunidade de moldar o futuro da função de Marketing numa marca reconhecida e de ampliar a

Qualificações

• Diploma em Marketing, Administração ou Economia.
• Formação pós-graduada/MBA é valorizada.
• ≥15 anos de experiência, com ≥8 em liderança de Marketing.
• Experiência em estratégias integradas de Brand, Strategic e Product Marketing.
• Capacidade de liderar equipas multidisciplinares e entregar resultados.

Responsabilidades

• Definir e liderar a estratégia global de Marketing.
• Desenvolver e executar o plano anual de Marketing.
• Conduzir iniciativas de Brand Marketing e reforçar o equity da marca.
• Definir e impulsionar as estratégias de Product Marketing.
• Gerar inteligência de mercado, consumidor e concorrência.
• Colaborar com o Conselho Executivo para alinhamento com prioridades comerciais.
• Liderar uma organização de Marketing multidisciplinar.

Conhecimentos

Liderança de Marketing

Planeamento estratégico

Gestão de marcas

Gestão de equipas

Marketing digital

Formação académica

Licenciatura em Marketing ou equivalente

MBA ou pós-graduação (vantagem)

Descrição da oferta de emprego

Marketing Director RAY.BBDMLisboa, distrito de lisboa, Portugal

Descrição do cargo

BBDM – Ray Human Capital is conducting a recruitment process for one of the most recognised brands in its industry, renowned for its strong consumer recognition, market leadership and track record of innovation. Driven by an ambitious global growth strategy and supported by a technology-based, multi-product portfolio, the company is seeking to appoint a

Role

Reporting directly to the Executive Board, the Marketing Director will define and lead the company's overall Marketing strategy, ensuring the effective integration of Brand Marketing, Strategic Marketing and Product Marketing. This executive will be responsible for translating the company's strategic ambitions into a clear Marketing agenda that strengthens brand leadership, accelerates business growth, enhances customer value and reinforces the organisation's competitive position across existing and new markets.

Key Responsibilities

• Define and lead the company's overall Marketing strategy, ensuring full alignment with corporate objectives and long-term growth ambitions.
• Develop and execute the annual Marketing plan, establishing strategic priorities, investment plans, KPIs and governance mechanisms to monitor performance and business impact.
• Lead Brand Marketing initiatives, strengthening brand positioning, visibility, differentiation and long-term brand equity across all relevant customer touchpoints.
• Define and drive Product Marketing strategies, supporting portfolio evolution, product launches, value proposition development, customer segmentation and go-to-market initiatives.
• Generate and leverage market, consumer and competitive intelligence to identify growth opportunities, anticipate market developments and support strategic business decisions.
• Work closely with the Executive Board and other business functions to ensure that Marketing contributes directly to commercial priorities, customer growth and the company's broader strategic agenda.
• Lead, develop and inspire a multidisciplinary Marketing organisation encompassing Brand Marketing, Strategic Marketing, Product Marketing, Digital Marketing and Communications, fostering high performance, collaboration and accountability.

Candidate Profile

• Degree in Marketing, Business Administration, Economics or another relevant discipline.
• A postgraduate qualification or MBA from a recognised business school will be considered a strong advantage.
• At least 15 years of professional experience, including a minimum of 8 years in senior Marketing leadership positions within large, consumer-facing organisations with recognised brands and complex business environments.
• Demonstrated success in defining and executing integrated Marketing strategies encompassing Brand Marketing, Strategic Marketing and Product Marketing, with accountability for company-wide Marketing performance and business impact.
• Proven experience leading sizeable, multidisciplinary Marketing teams and developing high-performing organisations capable of supporting ambitious business growth.
• Strong commercial acumen and strategic vision, combined with the ability to translate market and customer opportunities into sustainable business results.
• Strong leadership, communication and influencing capabilities, with the credibility to operate effectively with Executive Board members and senior stakeholders across the organisation.
• Fluency in English and previous experience operating in international and multicultural business environments.

The Opportunity

This is an outstanding opportunity to join the leadership team of one of the market's most recognised brands and shape the future of its Marketing function at a defining stage of the company's evolution. The successful candidate will have the opportunity to influence the organisation's growth agenda, strengthen an established and highly recognised brand, and build a Marketing function capable of supporting an ambitious, innovation-driven and increasingly international business.