JUNIOR BRAND MANAGER (LAZARTIGUE & DÉPARAZ)

Laboratoire SVR; Lisboa; Vor Ort; EUR 26.000 - 38.000; Vollzeit

Zusammenfassung

Laboratoire SVR is seeking a Junior Brand Manager to join the Marketing team in Lisbon to develop local strategies for the Lazartigue and Déparaz brands. You will adapt global campaigns to the Portuguese market and support campaigns, launches, and events to drive brand growth.

Working closely with Sales and medical visit teams, you will track performance, optimize activations, and manage the A&P budget while ensuring alignment with international brand positioning.

Qualifikationen

• Degree in Marketing, Business Management or related field; master's a plus.
• 1–3 years in Brand Management or similar marketing role.
• Data-driven mindset with strong analytical skills.
• Proactive, hands-on and solution-oriented.
• Excellent organizational and project management skills.
• High autonomy and willingness to learn.
• Fluency in Portuguese and English.

Aufgaben

• Develop and implement the annual marketing plan aligned with international strategy and local market objectives.
• Coordinate new product launches and go-to-market plans.
• Adapt international campaigns for the Portuguese market.
• Drive trade marketing to boost visibility and sell-out in pharmacies and parapharmacies.
• Collaborate with Sales to coordinate campaigns, activations, and product launches.
• Coordinate brand communication across offline and digital channels.
• Monitor KPIs: sell-in, sell-out, market share.
• Conduct market and competitor analysis to identify opportunities.
• Support digital marketing, PR and influencer campaigns.
• Organize brand events, training sessions and medical congresses.

Kenntnisse

Data-driven mindset

Analytical skills

Project management

Communication skills

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Excel

PowerPoint

MS Office

Jobbeschreibung

We’re looking for a Junior Brand Manager to join our Marketing team and take on the Lazartigue and Déparaz brands.

In this role, you’ll help develop and implement local marketing strategies, adapting them to the Portuguese market to strengthen brand positioning, awareness and growth.

Working closely with commercial and medical visit teams, you’ll support the execution of marketing plans, campaigns and product launches, track business performance and spot opportunities to grow the brands and meet commercial targets.

PERIMETER

- Geographical: Lisbon, Portugal

- Brands: LAZARTIGUE and DÉPARAZ

- Presential

KEY RESPONSIBILITIES

• Support the development and implementation of the annual marketing plan, ensuring alignment with the brand's international strategy and local market objectives.
• Coordinate new product launches, including go-to-market plans, promotional activities and marketing materials.
• Adapt international marketing campaigns and communication assets to the Portuguese market.
• Develop and implement trade marketing initiatives to drive brand visibility and sell-out performance across pharmacies and parapharmacies.
• Contribute to the development and execution of the annual marketing plans, driving brand growth, market share and sales.
• Work with the Sales team to coordinate marketing campaigns, promotional activities, in-store activations and product launches.
• Coordinate brand communication across offline and digital channels.
• Monitor brand performance, analyzing sell-in, sell-out, market share and key business KPIs.
• Conduct regular market and competitor analysis to identify trends, opportunities and areas for improvement.
• Analyze brand and competitor performance to identify growth opportunities and recommend actions.
• Support the implementation of digital marketing, PR and influencer campaigns, ensuring consistency with brand positioning.
• Support the organization of brand events, product training sessions, medical congresses and promotional activities.
• Manage and track the A&P (Pub & Promo) budget, ensuring marketing investments are allocated effectively.
• Work closely with Supply Chain on launch forecasts, product availability and post-launch performance tracking.

PROFILE

• A degree in Marketing, Business Management or a related field; a master’s degree is a plus.
• 1-3 years of experience in Brand Management or a similar marketing role, with exposure to marketing planning, budget tracking and sales forecasting.
• A data-driven mindset, with strong analytical skills and the ability to turn market insights into sound business and marketing decisions.
• Proactive, hands-on and solution-oriented attitude, with the ability to manage multiple projects and priorities.
• Excellent organizational and project management skills, with strong attention to detail.
• High level of autonomy, ownership and willingness to learn and develop.
• Excellent interpersonal and communication skills, with a collaborative attitude and a proactive approach to problem-solving.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Fluency in Portuguese and English, both written and spoken.