B2B Event Marketing Specialist

Algomarketing Ltd.; Lisboa; Hybrid; EUR 35,000 - 52,000; Full time

Job summary

Algomarketing Ltd. is seeking a highly organized Marketing Operations & Events Specialist to embed within our Northern Europe B2B marketing team in a hybrid Lisbon role.

You’ll own attendee journeys from invitation through follow-up, handling guest data, segmentation, and multi-market campaigns with AI-enabled workflows. The role focuses on guest communications, registration operations, senior stakeholder coordination, and reporting across markets, ensuring timely, on-brand experiences for VIP

Qualifications

• Experience in marketing operations, event marketing, or campaign operations in B2B context.
• Strong project management skills and the ability to juggle multiple timelines.
• Experience handling segmented audience lists and registration workflows.
• Attention to detail across data, copy, campaign setup, and QA.
• Comfort working with senior stakeholders and executive communications.

Responsibilities

• Own guest list management and registration operations across multi-market events.
• Lead event communication campaigns via email, landing pages, reminders, and post-event touchpoints.
• Create and maintain VIP and executive attendee workflows and tracks.
• Develop AI-enabled workflows to accelerate copy production and campaign setup.
• Support post-event follow-up, reporting, and pipeline translation.

Skills

Marketing operations

Event marketing

Campaign operations

B2B field marketing

Project management

Audience segmentation

English communication

Automation & AI

Tools

Email campaign tools

Landing pages

Dashboards

Spreadsheets

Registration platforms

Job description

Department: Demand Generation

Location: Portugal

Hybrid | 3 days a week from our Lisbon hub (Saldanha)

About the Role

We’re looking for a highly organised, AI-enabled Marketing Operations & Events Specialist to act as an embedded extension of a Northern Europe B2B marketing team.

This role sits at the centre of guest-facing event communications, registration operations, stakeholder coordination, and reporting. You’ll own the attendee journey from first invitation through to post-event follow-up, ensuring every guest receives the right message, at the right time, through the right workflow.

The ideal candidate combines strong marketing operations discipline with a proactive, automation-first mindset. You’ll be comfortable managing complex guest data, building segmented communication streams, coordinating with PMMs and Sales leads, troubleshooting registration issues, and using AI tools to scale high-quality execution across multiple markets.

What You’ll Own

Guest List Management & Registration Operations

You’ll manage the end-to-end data flow across nominations, registrations, segmentation, and RSVP tracking for multi-market B2B events.

• Owning guest nomination timelines and ensuring all attendee data is ready for scheduled communication waves.
• Managing guest list updates, registration logic, and data accuracy across markets.
• Segmenting audiences by tier, including General, VIP, C-Level, LCS, and GCS groups.
• Ensuring each audience segment receives the correct invitation journey, landing page, and follow-up stream.
• Acting as the operational point of contact for manual guest requests, priority updates, and registration troubleshooting.

Event Communication Campaign Execution

You’ll lead the production and deployment of event communication campaigns across email, landing pages, reminders, and post-event touchpoints.

• Drafting, adapting, and finalising email and web copy using established templates and AI-assisted copywriting workflows.
• Maintaining a consistent executive tone across all guest-facing communications.
• Managing multi-wave email campaign setup, testing, QA, and deployment.
• Conducting HTML test sends and validating links, visuals, audience logic, landing pages, and registration flows.
• Coordinating launch timelines with internal stakeholders to ensure campaigns go live accurately and on schedule.

VIP & Executive Guest Experience

You’ll manage dedicated communication workflows for senior-level attendees, ensuring a polished and high-touch experience.

• Building and maintaining separate RSVP journeys for VIP, C-Level, and executive audiences.
• Creating tailored communication tracks for senior guests.
• Supporting leadership and internal stakeholders with personalised outreach templates.
• Preparing bulk-sender sheets and invitation assets for relationship-led outreach.
• Ensuring executive communications feel premium, relevant, and timely.

AI, Automation & Process Efficiency

This role is designed for someone who looks for smarter ways to work. You’ll help reduce manual effort by improving workflows, documentation, dashboards, and AI-enabled production processes.

• Using AI tools and agents to accelerate invitation, reminder, landing page, and follow-up copy production.
• Refining prompts, templates, and repeatable workflows to improve speed and consistency.
• Maintaining a central steering dashboard with real-time visibility into registrations across markets.
• Reducing ad-hoc data requests by creating clear, accessible reporting views.
• Documenting operational processes, including RSVP logic, dashboard formulas, campaign setup steps, and QA requirements.

Post‑Event Follow‑Up & Sales Enablement

You’ll ensure event momentum is captured after each event through structured follow‑up, feedback collection, and sales enablement.

• Coordinating post-event newsletters and attendee communications.
• Managing survey distribution and collating attendee feedback.
• Supporting internal reporting on attendance, engagement, and feedback themes.
• Providing Sales teams with follow-up templates, commercial resources, and event recap materials.
• Helping translate event attendance into meaningful pipeline and customer engagement opportunities.

How You’ll Work

This is an embedded marketing operations role. You’ll work closely with internal marketing stakeholders and act as a trusted member of the wider team.

• Participate in team meetings, planning sessions, and workspace communications in English.
• Partner closely with PMMs, Sales leads, event stakeholders, and regional marketing teams.
• Keep timelines, dependencies, and risks clearly visible.
• Bring structure to complex, fast-moving event workstreams.
• Maintain clear documentation so processes can scale across a multi-market event series.

What We’re Looking For

We’re looking for someone who brings operational excellence, attention to detail, and a strong understanding of B2B marketing execution.

• Experience in marketing operations, event marketing, campaign operations, or B2B field marketing.
• Strong project management skills and the ability to manage multiple timelines at once.
• Experience working with segmented audience lists and registration workflows.
• Excellent attention to detail across data, copy, campaign setup, and QA.
• Confidence working with senior stakeholders and executive-facing communications.
• Strong written English and the ability to adapt copy for different audience levels.
• Familiarity with email campaign tools, landing pages, dashboards, spreadsheets, and registration platforms.
• A proactive approach to automation, AI tools, and process improvement.
• Comfort working in a fast-paced, multi-market environment.

Success Looks Like

• Guest data is accurate, segmented, and ready ahead of every campaign wave.
• Email campaigns and landing pages launch on time with minimal errors.
• VIP and C-Level guests receive a seamless, premium experience.
• Stakeholders have clear visibility into registration performance.
• Manual workload is reduced through automation, AI-enabled workflows, and better documentation.
• Sales and marketing teams are equipped with timely post-event follow-up materials.
• The attendee journey feels consistent, polished, and commercially valuable from start to finish.

Ideal Candidate Profile

You are a detail-oriented marketing operator who enjoys making complex campaigns run smoothly. You’re equally comfortable reviewing audience data, drafting executive-ready copy, testing registration flows, building dashboards, and coordinating with senior stakeholders.

You don’t just execute tasks — you improve the system around them. You look for ways to simplify, automate, document, and scale. You understand that great B2B event marketing depends on both precision and pace, and you know how to deliver both.

You don’t just execute tasks — you improve the system around them. You look for ways to simplify, automate, document, and scale. You understand that great B2B event marketing depends on both precision and pace, and you know how to deliver both.