B2B Event Marketing Specialist

Algomarketing; Almada; Presencial; EUR 35 000 - 55 000; Tempo integral

Resumo da oferta

Algomarketing Portugal is seeking a highly organized Marketing Operations & Events Specialist to join a Northern Europe B2B marketing team. You will own guest communications from invitation to post‑event follow‑up, ensuring timely, personalized messages across markets.

The role blends event operations with AI‑enabled automation, handling guest data, segmentation, registration logic, and executive‑level communications. You will build dashboards, QA campaigns, and coordinate with PMMs and Sales.

Qualificações

• Experience in marketing operations, event marketing, campaign operations, or B2B field marketing.
• Strong project management skills and the ability to manage multiple timelines.
• Experience working with segmented audience lists and registration workflows.
• Excellent attention to detail across data, copy, campaign setup, and QA.
• Confidence working with senior stakeholders and executive-facing communications.
• Strong written English and ability to adapt copy for different audience levels.

Responsabilidades

• Own guest nomination timelines and ensure attendee data is ready for scheduled communication waves.
• Manage guest list updates, registration logic, and data accuracy across markets.
• Segment audiences by tier (General, VIP, C‑Level, LCS, GCS) and tailor invitation journeys.
• Draft, adapt, and finalize email and web copy using templates and AI-assisted workflows.
• Coordinate launch timelines with internal stakeholders to ensure campaigns go live on schedule.

Conhecimentos

Marketing operations

Event marketing

Campaign operations

B2B field marketing

Project management

Audience segmentation

Email campaigns

Landing pages

Dashboards

Spreadsheets

Registration platforms

Automation

AI tools

Ferramentas

Email campaign tools

Landing pages

Dashboards

Spreadsheets

Registration platforms

Descrição da oferta de emprego

About the Role We're looking for a highly organised, AI-enabled

Marketing Operations & Events Specialist

to act as an embedded extension of a Northern Europe B2B marketing team.

This role sits at the centre of guest‑facing event communications, registration operations, stakeholder coordination, and reporting. You'll own the attendee journey from first invitation through to post‑event follow‑up, ensuring every guest receives the right message, at the right time, through the right workflow.

The ideal candidate combines strong marketing operations discipline with a proactive, automation‑first mindset. You'll be comfortable managing complex guest data, building segmented communication streams, coordinating with PMMs and Sales leads, troubleshooting registration issues, and using AI tools to scale high‑quality execution across multiple markets.

What You'll Own Guest List Management & Registration Operations

Owning guest nomination timelines and ensuring all attendee data is ready for scheduled communication waves.

Managing guest list updates, registration logic, and data accuracy across markets.

Segmenting audiences by tier, including General, VIP, C‑Level, LCS, and GCS groups.

Ensuring each audience segment receives the correct invitation journey, landing page, and follow‑up stream.

Acting as the operational point of contact for manual guest requests, priority updates, and registration troubleshooting.

Event Communication Campaign Execution

Drafting, adapting, and finalising email and web copy using established templates and AI‑assisted copywriting workflows.

Maintaining a consistent executive tone across all guest‑facing communications.Ll

Managing multi‑wave email campaign setup, testing, QA, and deployment.

Conducting HTML test sends and validating links, visuals, audience logic, landing pages, and registration flows.

Coordinating launch timelines with internal stakeholders to ensure campaigns go live accurately and on schedule.

VIP & Executive Guest Experience

Building and maintaining separate RSVP journeys for VIP, C‑Level, and executive audiences.

Creating tailored communication tracks for senior guests.

Supporting leadership and internal stakeholders with personalised outreach templates.

Preparing bulk‑sender sheets and invitation assets for relationship‑led outreach.

Ensuring executive communications feel premium, relevant, and timely.

AI, Automation & Process Efficiency

Using AI tools and agents to accelerate invitation, reminder, landing page, and follow‑up copy production.

Refining prompts, templates, and repeatable workflows to improve speed and consistency.

Maintaining a central steering dashboard with real‑time visibility into registrations across markets.

Reducing ad‑hoc data requests by creating clear, accessible reporting views.

Documenting operational processes, including RSVP logic, dashboard formulas, campaign setup steps, and QA requirements.

Coordinating post‑event newsletters and attendee communications.

Managing survey distribution and collating attendee feedback.

Supporting internal reporting on attendance, engagement, and feedback themes.

Providing Sales teams with follow‑up templates, commercial resources, and event recap materials.

Helping translate event attendance into meaningful pipeline and customer engagement opportunities.

How You'll Work

Participate in team meetings, planning sessions, and workspace communications in English.

Partner closely with PMMs, Sales leads, event stakeholders, and regional marketing teams.

Keep timelines, dependencies, and risks clearly visible.

Bring structure to complex, fast‑moving event workstreams.

Maintain clear documentation so processes can scale across a multi‑market event series.

What We're Looking For

Experience in marketing operations, event marketing, campaign operations, or B2B field marketing.

Strong project management skills and the ability to manage multiple timelines at once.Ll

Experience working with segmented audience lists and registration workflows.

Excellent attention to detail across data, copy, campaign setup, and QA.

Confidence working with senior stakeholders and executive‑facing communications.

Strong written English and the ability to adapt copy for different audience levels.

Familiarity with email campaign tools, landing pages, dashboards, spreadsheets, and registration platforms.

A proactive approach to automation, AI tools, and process improvement.

Comfort working in a fast‑paced, multi‑market environment.

Success Looks Like

Guest data is accurate, segmented, and ready ahead of every campaign wave.

Email campaigns and landing pages launch on time with minimal errors.

VIP and C‑Level guests receive a seamless, premium experience.

Stakeholders have clear visibility into registration performance.

Manual workload is reduced through automation, AI‑enabled workflows, and better documentation.

Sales and marketing teams are equipped with timely post‑event follow‑up materials.

The attendee journey feels consistent, polished, and commercially valuable from start to finish.

Key Responsibilities Ideal Candidate Profile

You are a detail‑oriented marketing operator who enjoys making complex campaigns run smoothly. You're equally comfortable reviewing audience data, drafting executive‑ready copy, testing registration flows, building dashboards, and coordinating with senior stakeholders.

You don't just execute tasks — you improve the system around them. You look for ways to simplify, automate, document, and scale. You understand that great B2B event marketing depends on both precision and pace, and you know how to deliver both.