Automation Lead - Digital & Analytics (Hybrid)

MSD Portugal

Oeiras

Híbrido

EUR 60 000 - 90 000

Tempo integral

14 dias+

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Vantagens oferecidas por esta oferta de emprego

Hybrid work

Resumo da oferta

MSD Portugal is seeking an Automation Lead for Digital, Data & Analytics to drive automation, MarTech, and AI-enabled solutions across marketing, commercial and medical operations. The role collaborates with Digital, Data & Analytics, Marketing, Medical, Sales, IT, Compliance and external partners to identify opportunities and design scalable, compliant workflows.

The ideal candidate has 4+ years in marketing technology or automation, with hands-on CRM experience (Veeva/Salesforce) and

Qualificações

Bachelor’s degree or equivalent in marketing, CS, engineering, life sciences, or related field.
Minimum 4 years in marketing technology, digital marketing, automation or related roles.
Hands-on CRM experience (Veeva or Salesforce).
Experience with marketing automation platforms (Salesforce Marketing Cloud, Adobe, HubSpot).
Experience working in cross-functional environments.

Responsabilidades

Lead the identification, assessment and prioritization of automation opportunities across marketing, commercial and medical processes.
Define and execute the local automation roadmap, aligned with business needs and global initiatives.
Drive the adoption of automation and AI-enabled solutions to improve efficiency, scalability and operational agility.
Map, design, implement and optimize end-to-end automated workflows across campaign management, content processes and operational activities.
Deploy automation technologies, including marketing automation tools, workflow tools, RPA and other relevant solutions, to reduce manual work and improve productivity.
Manage and optimize the local Marketing Technology ecosystem, including marketing automation platforms and digital tools.
Ensure effective system integration and seamless data flow across platforms.
Align local implementations with global architecture and standards, including lifecycle management, tagging, taxonomy, accessibility and related requirements.
Ensure that automation and digital processes follow applicable regulatory, legal, data privacy and internal compliance standards.
Maintain appropriate documentation, validation and audit readiness for automated processes and systems.
Collaborate with stakeholders to gather requirements, troubleshoot issues and ensure the smooth functioning of automated processes and systems.
Provide training, onboarding, documentation and ongoing support to end-users to maximize adoption and effective use of automation tools.
Monitor automation performance and identify opportunities for continuous improvement.