Automation Lead

MSD Malaysia; Lisboa; Presencial; EUR 75 000 - 110 000; Tempo integral

Resumo da oferta

Merck & Co., Inc. in Portugal is seeking an Automation Lead in Digital, Data & Analytics to drive automation and MarTech across marketing, commercial and medical operations.

You will partner with stakeholders in Marketing, IT, Compliance and Sales to translate business needs into scalable, compliant solutions and ensure data integrity and seamless system integration. The role requires 4+ years in marketing technology or automation, hands-on experience with CRM platforms such as Veeva and

Qualificações

• Bachelor’s degree or equivalent in Marketing, Computer Science, Engineering, Life Sciences or related field.
• Minimum of 4 years in Marketing technology, digital marketing, automation or related roles.
• Hands-on experience with CRM platforms such as Veeva or Salesforce.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud, Adobe or HubSpot.
• Experience working in cross-functional environments.

Responsabilidades

• Lead the identification, assessment and prioritization of automation opportunities across marketing, commercial and medical processes.
• Define and execute the local automation roadmap, aligned with business needs and global initiatives.
• Drive the adoption of automation and AI-enabled solutions to improve efficiency, scalability and operational agility.
• Map, design, implement and optimize end-to-end automated workflows across campaign management, content processes and operational activities.
• Deploy automation technologies to reduce manual work and improve productivity.
• Manage and optimize the local Marketing Technology ecosystem, including marketing automation platforms and digital tools.
• Ensure effective system integration and seamless data flow across platforms.
• Align local implementations with global architecture and standards, including lifecycle management, tagging, taxonomy, accessibility and related requirements.
• Ensure that automation and digital processes follow applicable regulatory, legal, data privacy and internal compliance standards.
• Maintain appropriate documentation, validation and audit readiness for automated processes and systems.
• Collaborate with stakeholders to gather requirements, troubleshoot issues and ensure smooth functioning of automated processes and systems.
• Provide training, onboarding, documentation and ongoing support to end-users to maximize adoption and effective use of automation tools.
• Monitor automation performance and identify opportunities for continuous improvement.

Conhecimentos

Agile Methodology

Asset Management

Automation

Campaign Management

Customer Engagement

Marketing Automation Software

Productivity Improvements

Product Management

Requirements Management

Salesforce (Software)

Stakeholder Engagement

Strategic Thinking

System Designs

Formação académica

Bachelor’s degree in Marketing, Computer Science, Engineering, Life Sciences or related field

Ferramentas

Veeva

Salesforce

Salesforce Marketing Cloud

Adobe

HubSpot

Marketing Automation Platforms

Descrição da oferta de emprego

Job Description The Automation Lead, Digital, Data & Analytics, Portugal will lead the development and implementation of automation and MarTech capabilities at market level, helping to streamline marketing, commercial and medical operations, improve internal efficiency, increase data accuracy and enable scalable customer engagement. This role will work closely with cross-functional stakeholders across Digital, Data & Analytics, Marketing, Medical, Sales, IT, Compliance, Legal and external partners to identify automation opportunities, design effective workflows, support system integration and drive adoption of automation, AI-enabled solutions and digital tools. The Automation Lead will be responsible for translating business needs into practical, compliant and scalable solutions, while ensuring alignment with local priorities, global standards and relevant regulatory, legal and internal compliance requirements.

Key Responsibilities

• Lead the identification, assessment and prioritization of automation opportunities across marketing, commercial and medical processes.
• Define and execute the local automation roadmap, aligned with business needs and global initiatives.
• Drive the adoption of automation and AI-enabled solutions to improve efficiency, scalability and operational agility.
• Map, design, implement and optimize end-to-end automated workflows across campaign management, content processes and operational activities.
• Deploy automation technologies, including marketing automation tools, workflow tools, RPA and other relevant solutions, to reduce manual work and improve productivity.
• Manage and optimize the local Marketing Technology ecosystem, including marketing automation platforms and digital tools.
• Ensure effective system integration and seamless data flow across platforms.
• Align local implementations with global architecture and standards, including lifecycle management, tagging, taxonomy, accessibility and related requirements.
• Ensure that automation and digital processes follow applicable regulatory, legal, data privacy and internal compliance standards.
• Maintain appropriate documentation, validation and audit readiness for automated processes and systems.
• Collaborate with stakeholders to gather requirements, troubleshoot issues and ensure the smooth functioning of automated processes and systems.
• Provide training, onboarding, documentation and ongoing support to end-users to maximize adoption and effective use of automation tools.
• Monitor automation performance and identify opportunities for continuous improvement.

Basic Qualifications

Education: Bachelor’s degree, or equivalent experience, in Marketing, Computer Science, Engineering, Life Sciences or a related field.

Experience: Minimum of 4 years of experience in Marketing technology, digital marketing, automation or related roles.

Hands-on experience with CRM platforms, such as Veeva or Salesforce.

Experience with marketing automation platforms, such as Salesforce Marketing Cloud, Adobe or HubSpot.

Experience working in cross-functional environments.

Skills

• Strong strategic thinking combined with the ability to execute effectively.
• Process optimization and problem-solving mindset.
• Strong communication and stakeholder engagement skills.
• Ability to translate technical concepts into clear business value.
• Continuous improvement and innovation mindset.

Preferred Qualifications

• Experience with marketing and automation technologies, including RPA, workflow platforms and AI-driven solutions.
• Knowledge of system integrations and APIs.
• Experience in the pharmaceutical industry or another regulated industry.
• Exposure to Agile methodologies.
• Strong cross-functional collaboration experience.

Core Competencies

• Strategic Planning: Aligns automation initiatives with business priorities.
• Execution Excellence: Delivers high-quality solutions with speed and compliance.
• Collaboration: Builds strong cross-functional partnerships.
• Innovation: Drives adoption of new technologies and approaches.
• Influence: Engages stakeholders to support change and adoption.

Required Skills

• Agile Methodology
• Asset Management
• Automation
• Campaign Management
• Customer Engagement
• Marketing Automation Software
• Productivity Improvements
• Product Management
• Requirements Management
• Salesforce (Software)
• Stakeholder Engagement
• Strategic Thinking
• System Designs

Employee Status: Regular Relocation: VISA Sponsorship: Travel Requirements: Flexible Work Arrangements: Hybrid Shift: Valid Driving License: Hazardous Material(s):

Job Posting End Date: 08/30/2026

Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA