Arabic & English Digital Marketing Specialist –

Ai Giant; Viseu; On-site; EUR 45,000 - 60,000; Full time

Job summary

BYD Iberia is seeking a Marketing Specialist to drive demand generation, brand awareness, and market growth in the local market. You will lead Paid Media initiatives alongside the Marketing Manager and collaborate with cross-functional teams to align marketing activities with business goals.

The role requires expert Google Ads and Meta exposure, a marketing background, and fluency in Portuguese. Join a fast-growing team shaping the future of mobility within BYD Iberia’s portfolio.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Expert-level proficiency in Google Ads and Meta Business Suite, with a strong understanding of campaign tracking and performance analytics.
• Previous marketing experience; automotive sector experience is highly valued.
• Fluency in Portuguese is mandatory.
• Strong organizational skills and attention to detail.
• Creative thinking and problem-solving skills.
• Excellent verbal and written communication skills.
• Ability to adapt to a fast-paced and dynamic work environment.

Responsibilities

• Develop and implement comprehensive Paid Media strategies in collaboration with the Marketing Manager to drive demand generation and brand awareness.
• Execute, manage, and optimize Paid Media campaigns across Google Ads and Meta to maximize ROI and achieve business KPIs.
• Assist in developing and executing marketing strategies for the launch of an automotive luxury brand in Spain.
• Identify target audiences and create detailed buyer personas.
• Collaborate with the marketing team to create content for social media and website updates.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Assist in organizing promotional events and activities.
• Track and report on project progress and team activities to central function.

Skills

Analytical skills

Attention to detail

Strong organizational skills

Creative thinking

Problem-solving skills

Verbal and written communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Ads

Meta Business Suite

Job description

BYD Group is a leading high-tech multinational, based in Shenzhen, China. Operating across four core industries ; IT, automotive, new energy, and rail transit ; As of today, BYD employs nearly one million people worldwide.

At BYD Iberia, we are redefining the future of mobility. As part of the world’s leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Your Mission

As a Marketing Specialist, you will support the development and execution of brand-building initiatives in the local market, focusing on demand generation and market growth. This role requires strong analytical skills, attention to detail, and the ability to collaborate effectively with cross-functional teams to align marketing activities with business goals.

This role reports directly to the Marketing Manager for BYD in Spain.

What You’ll Be Doing

Develop and implement comprehensive Paid Media strategies in collaboration with the Marketing Manager to drive demand generation and brand awareness.

Execute, manage, and continuously optimize Paid Media campaigns across key platforms (primarily Google Ads and Meta) to maximize ROI and achieve business KPIs.

Assist in developing and executing marketing strategies for the launch of an automotive luxury brand in Spain.

Identify target audiences and create detailed buyer personas.

Collaborate with the marketing team to create content for social media and website update

Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.

Assist in organizing and coordinating promotional events and activities.

Track and report on project progress and team activities to central function.

What You Bring

Bachelor's degree in Marketing, Business Administration, or a related field.

Expert-level proficiency in Google Ads and Meta Business Suite, with a strong understanding of campaign tracking and performance analytics.

Previous experience in marketing; experience within automotive sector is highly valued.

Fluency in Portuguese is mandatory.

Strong organizational skills and attention to detail.

Creative thinking and problem-solving skills.

Excellent verbal and written communication skills.

Ability to adapt to a fast-paced and dynamic work environment.

We offer

Job in a fast-growing company and industry which represents sustainable technology.

Performance and experience based competitive remuneration, commuting allowance.

Team building events and employee learning opportunities.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team