Digital Marketing Specialist - Lisbon

BYD Europe; Lisboa; Presencial; EUR 24.000 - 32.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Commuting allowance

Team building events

Performance-based remuneration

Descripción de la vacante

BYD Iberia is seeking a Marketing Specialist to support brand-building and demand-generation initiatives in the local market. The role emphasizes analytics, cross-functional collaboration, and alignment with business goals.

You will develop paid media strategies, manage campaigns across Google Ads and Meta, and assist in launching a luxury automotive brand in Spain. Portuguese fluency is required, with opportunities for growth and cross-market exposure.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• Expert-level proficiency in Google Ads and Meta Business Suite.
• Experience in marketing; automotive sector is valued.
• Fluency in Portuguese is mandatory.
• Strong organizational skills and attention to detail.

Responsabilidades

• Develop and implement paid media strategies to drive demand generation and brand awareness.
• Manage and optimize campaigns on Google Ads and Meta to maximize ROI.
• Assist in marketing strategies for launching a luxury automotive brand in Spain.
• Identify target audiences and create detailed buyer personas.
• Collaborate with the team to create content for social media and website updates.
• Monitor campaign performance and provide insights for improvement.
• Organize promotional events and activities.
• Report progress and team activities to central function.

Conocimientos

Google Ads

Meta Business Suite

Campaign tracking

Performance analytics

Educación

Bachelor's degree in Marketing/Business Administration

Herramientas

Google Ads

Meta Business Suite

Descripción del empleo

Who we are

BYD Group is a leading high-tech multinational, based in Shenzhen, China. Operating across four core industries ; IT, automotive, new energy, and rail transit ; As of today, BYD employs nearly one million people worldwide.

At BYD Iberia, we are redefining the future of mobility. As part of the world’s leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Your Mission

As a Marketing Specialist, you will support the development and execution of brand-building initiatives in the local market, focusing on demand generation and market growth. This role requires strong analytical skills, attention to detail, and the ability to collaborate effectively with cross-functional teams to align marketing activities with business goals.

This role reports directly to the Marketing Manager for BYD in Spain.

What You’ll Be Doing

• Develop and implement comprehensive Paid Media strategies in collaboration with the Marketing Manager to drive demand generation and brand awareness.
• Execute, manage, and continuously optimize Paid Media campaigns across key platforms (primarily Google Ads and Meta) to maximize ROI and achieve business KPIs.
• Assist in developing and executing marketing strategies for the launch of an automotive luxury brand in Spain.
• Identify target audiences and create detailed buyer personas.
• Collaborate with the marketing team to create content for social media and website update
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
• Assist in organizing and coordinating promotional events and activities.
• Track and report on project progress and team activities to central function.

What You Bring

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Expert-level proficiency in Google Ads and Meta Business Suite, with a strong understanding of campaign tracking and performance analytics.
• Previous experience in marketing; experience within the automotive sector is highly valued.
• Fluency in Portuguese is mandatory.
• Strong organizational skills and attention to detail.
• Creative thinking and problem-solving skills.
• Excellent verbal and written communication skills.
• Ability to adapt to a fast-paced and dynamic work environment.

We offer

• Job in a fast-growing company and industry which represents sustainable technology.
• Performance and experience based competitive remuneration, commuting allowance.
• Team building events and employee learning opportunities.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team