Brand Growth & Paid Media Specialist (Spain)

BYD Europe; Lisboa; On-site; EUR 24,000 - 32,000; Full time

Benefits offered by this job

Commuting allowance

Team building events

Performance-based remuneration

Job summary

BYD Iberia is seeking a Marketing Specialist to support brand-building and demand-generation initiatives in the local market. The role emphasizes analytics, cross-functional collaboration, and alignment with business goals.

You will develop paid media strategies, manage campaigns across Google Ads and Meta, and assist in launching a luxury automotive brand in Spain. Portuguese fluency is required, with opportunities for growth and cross-market exposure.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Expert-level proficiency in Google Ads and Meta Business Suite.
• Experience in marketing; automotive sector is valued.
• Fluency in Portuguese is mandatory.
• Strong organizational skills and attention to detail.

Responsibilities

• Develop and implement paid media strategies to drive demand generation and brand awareness.
• Manage and optimize campaigns on Google Ads and Meta to maximize ROI.
• Assist in marketing strategies for launching a luxury automotive brand in Spain.
• Identify target audiences and create detailed buyer personas.
• Collaborate with the team to create content for social media and website updates.
• Monitor campaign performance and provide insights for improvement.
• Organize promotional events and activities.
• Report progress and team activities to central function.

Skills

Google Ads

Meta Business Suite

Campaign tracking

Performance analytics

Education

Bachelor's degree in Marketing/Business Administration

Tools

Google Ads

Meta Business Suite

Job description

BYD Iberia is seeking a Marketing Specialist to support brand-building and demand-generation initiatives in the local market. The role emphasizes analytics, cross-functional collaboration, and alignment with business goals.

You will develop paid media strategies, manage campaigns across Google Ads and Meta, and assist in launching a luxury automotive brand in Spain. Portuguese fluency is required, with opportunities for growth and cross-market exposure.