AI-Driven SEA Bidding Analytics Lead

SIXT; Portugal; Híbrido; EUR 70 000 - 100 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

28 vacation days/year

Hybrid work model

AI tools access (Claude / SIXTgpt)

Private health insurance for family

Resumo da oferta

SIXT is seeking a Senior Data Analyst for SEA Bidding & AI-Driven Performance to optimize SEA investments. You will collaborate with Data Science, Pricing, and Platform Engineering to automate bidding, run experiments, and build dashboards that expose spend efficiency and elasticity.

You will design AI-assisted analysis and champion data-driven decisions while mentoring teammates, leveraging tools like Google Ads API, SA360, and BigQuery in a hybrid Lisbon environment.

Qualificações

• Experience in analytics, data science, or quantitative marketing in tech/e‑commerce/mobility.
• Proficient in SQL and BI tools (Tableau/Power BI/Looker); Python for data manipulation.
• Solid understanding of digital auction mechanics, Smart Bidding, and value-based bidding.
• Hands-on experience with Google Ads API or SA360 API; data warehousing exposure.

Responsabilidades

• Analyze performance data to model elasticity, ROI, and optimal bidding thresholds.
• Design and run experiments on bidding strategies and pricing interactions via Google Ads API.
• Surface inefficiencies and growth opportunities using SQL and BI tools; monitor market dynamics.
• Build Python pipelines to automate data ingestion, bid adjustments, and health monitoring.
• Develop dashboards exposing spend efficiency, incremental contribution, and elasticity.
• Bridge SEA, Data Science, Pricing, and Platform Engineering to enable data-driven decisions.

Conhecimentos

Analytics

SQL

BI tools

Python

Bidding strategies

AI tooling

Stakeholder comms

Ferramentas

Google Ads API

SA360 API

BigQuery/Redshift/Snowflake

Descrição da oferta de emprego

SIXT is seeking a Senior Data Analyst for SEA Bidding & AI-Driven Performance to optimize SEA investments. You will collaborate with Data Science, Pricing, and Platform Engineering to automate bidding, run experiments, and build dashboards that expose spend efficiency and elasticity.

You will design AI-assisted analysis and champion data-driven decisions while mentoring teammates, leveraging tools like Google Ads API, SA360, and BigQuery in a hybrid Lisbon environment.