Activation Manager Portugal

LIXIL; Albergaria-a-Velha; Hybrid; EUR 42,000 - 63,000; Full time

Job summary

LIXIL is hiring a Marketing Activation Manager to energize Iberia marketing and drive activation of sub-brands in Portugal. You will work with marketing, digital, product and sales teams to translate strategy into in‑market execution across showrooms, project channels and wholesale partners.

The role focuses on promotions, campaigns, and product launches, with budget ownership and close collaboration with channel leaders to achieve sales and margin targets.

Qualifications

• Degree in Marketing or related field.
• 5–7 years of experience in trade marketing or channel activation.
• Strong communication and analytical skills.
• Office Suite skills; SAP, Salesforce, or Google Workspace are a plus.
• Driving licence; travel within Portugal 2–3 times per month.

Responsibilities

• Channel Activation Strategy: develop and execute activation plans for Professional, Quickfix and SPA.
• Trade Marketing Execution: improve in-store positioning with POS materials and displays.
• Digital Campaign Guidance: assist online campaigns, SEO/SEA, newsletters and websites.
• Sales Collaboration: work with Channel Leaders to meet annual sales targets.
• Budget Ownership: manage local A&P and CAPEX budgets.
• Material Production & Stock: produce activation materials and manage stock.
• Showroom & Project Channel Focus: strengthen brand presence and support sales teams.

Skills

Communication

Analytical skills

Independent worker

Multilingual Portuguese/English

Education

Degree in Marketing or related field

Tools

SAP

Salesforce

Google Workspace

Job description

Europe Portugal LE_0155-Grohe Portugal Componentes Sanitarios Lda. Employee Assignment Hybrid Full Time 30 September 2026

LIXIL is a global leader in home solutions, shaping how people experience water and living spaces. We are now looking for a Marketing Activation Manager to strengthen our Iberia Marketing team and drive the activation of our Professional, Quickfix and SPA sub‑brands in Portugal.

This is a high‑impact role where marketing meets commercial execution — ensuring our brands are visible, compelling and ready to sell across all relevant channels.

About The Role

Reporting to the Leader, Marketing Iberia, you will activate promotions, campaigns, and product launches across Portugal, working closely with the marketing, digital, product, and sales teams. You will be the key link between marketing strategy and in‑market execution, ensuring our presence in showrooms, project channels and wholesale partners is best‑in‑class.

Key Responsibilities

• Channel Activation Strategy: Develop and execute activation plans for Professional, Quickfix and SPA, including promotions, sales cycle campaigns, product launches, POS/displays and loyalty programs.
• Trade Marketing Execution: Improve in‑store positioning through POS materials, displays, catalogues, brochures and price lists.
• Digital Campaign Guidance: Support the Digital Marketing Specialist on online campaigns, SEO/SEA, newsletters, websites and content for the Professional sub‑brand.
• Sales Collaboration: Work closely with Channel Leaders and sales teams to help achieve annual sales and margin targets.
• Budget Ownership: Manage local A&P and CAPEX budgets for assigned sub‑brands.
• Material Production & Stock: Produce activation materials and manage stock (POs, catalogues, displays).
• Showroom & Project Channel Focus: Strengthen brand presence and support commercial teams with tools that drive customer engagement.

What You Bring

• Degree in Marketing or related field.
• 5–7 years of experience in trade marketing or channel activation.
• Strong communication and analytical skills.
• Excellent Office Suite skills; SAP, Salesforce, or Google Workspace are a plus.
• Ability to work independently with minimal guidance.
• Driving licence (role includes travel within Portugal 2–3 times per month).
• Languages: Portuguese and English required; Spanish preferred.
• Personality: proactive, organized, decisive, comfortable engaging directly with wholesalers and clients.

Why Join Us

• Work for an industry leader with strong brand recognition.
• High‑impact role directly contributing to commercial growth in Portugal.
• Close collaboration with marketing, sales, and project teams.
• Opportunity to shape how our sub‑brands show up in the market.