Activation Manager Portugal

Tal; Portugal; Híbrido; EUR 45 000 - 65 000; Tempo integral

Resumo da oferta

GROHE Iberia is seeking a Marketing Activation Manager to strengthen the Portugal marketing team. You will activate promotions, campaigns, and product launches across Portugal, coordinating with marketing, digital, product and sales teams to ensure a best-in-class market presence.

The role focuses on activation across Professional, Quickfix and SPA sub-brands, requiring 5–7 years in trade marketing and strong cross-functional collaboration. Hybrid work and travel within Portugal are involved.

Qualificações

• Degree in Marketing or related field.
• 5–7 years of experience in trade marketing or channel activation.
• Strong communication and analytical skills.
• Excellent Office Suite skills; SAP, Salesforce, or Google Workspace are a plus.
• Ability to work independently with minimal guidance.
• Driving licence (travel within Portugal 2–3 times per month).
• Languages: Portuguese and English required; Spanish preferred.
• Personality: proactive, organized, decisive, comfortable engaging directly with wholesalers and clients.

Responsabilidades

• Channel Activation Strategy: Develop and execute activation plans for Professional, Quickfix and SPA, including promotions, sales cycle campaigns, product launches, POS/displays and loyalty programs.
• Trade Marketing Execution: Improve in-store positioning through POS materials, displays, catalogues, brochures and price lists.
• Digital Campaign Guidance: Support the Digital Marketing Specialist on online campaigns, SEO/SEA, newsletters, websites and content for the Professional sub-brand.
• Sales Collaboration: Work closely with Channel Leaders and sales teams to help achieve annual sales and margin targets.
• Budget Ownership: Manage local A&P and CAPEX budgets for assigned sub-brands.
• Material Production & Stock: Produce activation materials and manage stock (POs, catalogues, displays).
• Showroom & Project Channel Focus: Strengthen brand presence and support commercial teams with tools that drive customer engagement.

Conhecimentos

Marketing

Communication

Analytical

Office Suite

SAP

Salesforce

Google Workspace

Formação académica

Degree in Marketing or related field

Ferramentas

SAP

Salesforce

Google Workspace

Descrição da oferta de emprego

Type of Employment Employee Assignment

Work Location Hybrid

Working Hours Full Time

Anticipated start date 30 September 2026

About Us

GROHE is the world's leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE's commitment to creating exceptional experiences and to delivering "Pure Freude an Wasser". With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality "Made in Germany", ultimately strengthening the customers’ confidence in the brand. In 2014, GROHE became part of the LIXIL Corporation, a publicly listed company on the Tokyo Stock Exchange.

LIXIL is a global leader in home solutions, shaping how people experience water and living spaces. We are now looking for a Marketing Activation Manager to strengthen our Iberia Marketing team and drive the activation of our Professional, Quickfix and SPA sub‑brands in Portugal.

This is a high‑impact role where marketing meets commercial execution — ensuring our brands are visible, compelling and ready to sell across all relevant channels.

About the Role

Reporting to the Leader, Marketing Iberia, you will activate promotions, campaigns, and product launches across Portugal, working closely with the marketing, digital, product, and sales teams. You will be the key link between marketing strategy and in‑market execution, ensuring our presence in showrooms, project channels and wholesale partners is best‑in‑class.

Key Responsibilities

Channel Activation Strategy: Develop and execute activation plans for Professional, Quickfix and SPA, including promotions, sales cycle campaigns, product launches, POS/displays and loyalty programs.

Trade Marketing Execution: Improve in‑store positioning through POS materials, displays, catalogues, brochures and price lists.

Digital Campaign Guidance: Support the Digital Marketing Specialist on online campaigns, SEO/SEA, newsletters, websites and content for the Professional sub‑brand.

Sales Collaboration: Work closely with Channel Leaders and sales teams to help achieve annual sales and margin targets.

Budget Ownership: Manage local A&P and CAPEX budgets for assigned sub‑brands.

Material Production & Stock: Produce activation materials and manage stock (POs, catalogues, displays).

Showroom & Project Channel Focus: Strengthen brand presence and support commercial teams with tools that drive customer engagement.

What You Bring

Degree in Marketing or related field.

5–7 years ofexperience in trade marketingorchannel activation.

Strong communication and analytical skills.

Excellent Office Suite skills; SAP, Salesforce, or Google Workspace are a plus.

Ability to work independently with minimal guidance.

Driving licence (role includes travel within Portugal 2–3 times per month).

Languages: Portuguese and English required; Spanish preferred.

Personality: proactive, organized, decisive, comfortable engaging directly with wholesalers and clients.

Why Join Us

Work for an industry leader with strong brand recognition.

High‑impact role directly contributing to commercial growth in Portugal.

Close collaboration with marketing, sales, and project teams.

Opportunity to shape how our sub‑brands show up in the market.

LIXIL

A HOME FOR EVERYONE.

Every person on the planet dreams of a better home. And at LIXIL, we’re committed to making better homes a reality for everyone, everywhere.

We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition.

A home for everyone.

LIXIL is an equal opportunity employer, with an inclusive culture that embraces diversity. We will consider all qualified applications for employment without regard to race, ethnicity, nationality or national origin, color, religion or beliefs, sex, sexual orientation, gender identity or expression, veteran status, or disability status.

For German job opportunities, please visit the Grohe Germany page.