Technical SEO Specialist

Hexecapital; Wrocław; Hybrid; PLN 89,000 - 145,000; Full time

Benefits offered by this job

Onsite in Wrocław office

Competitive salary and benefits

Training and industry events

AI/SEO tooling access

Job summary

Insightland is seeking a Technical SEO Specialist to diagnose issues, build strategies, and collaborate with clients. You’ll combine data, tech, and business to influence service performance and revenue.

Role involves audits, IA design, and coordinating with DEV teams. Onsite in Wrocław, with growth and learning opportunities in a data-driven SEO and AI-focused environment.

Qualifications

• Minimum 2 years in Technical SEO.
• Fluent in Polish and English.
• Ability to conduct advanced technical audits and explain business impact.
• Understanding of HTML, CSS, and JavaScript.
• Experience with listed SEO tools and data analysis.

Responsibilities

• Lead monthly client meetings to discuss results and next steps.
• Perform full technical audits (rendering, indexing, structure, performance, linking).
• Monitor actions impact and adjust strategies with data and updates.
• Design IA and internal linking, including automation and AI considerations.
• Analyze data from GSC, GA4, Clarity/HotJar and translate to business insights.
• Provide SEO guidelines for DEV teams and advise on implementations.
• Implement simple CMS changes (meta tags, headers, indexing, redirects).
• Support migrations and advise on structure, redirects, and testing.

Skills

Technical SEO

Client communication

Data-driven decision making

HTML/CSS/JS knowledge

Tool proficiency

Polish and English

Tools

Screaming Frog

Ahrefs

Semrush

Senuto

GSC

GA4

Clarity

HotJar

Excel/Sheets

Job description

SEO requires precision, patience, and curiosity.

If you like knowing exactlywhya site ranks up or down, can pinpoint those specific elements in the architecture that change the outcome, and aren’t afraid to talk to clients about real revenue impact — read on.

We areInsightland— a team of SEO & AI Search specialists working for brands such asMedicine, Tatuum, Nice To Fit You, Venicci, and New Balance.
We create strategies that make sense because they are based on data, user behavior, and technology.

We work closely with clients, lead migrations, build technical strategies, analyze data, design structures, and support implementations on the dev side.

About the role:

As aTechnical SEO Specialist, you will be responsible for diagnosing problems, building strategies, recommending implementations, and working in partnership with the client.

This is a role where you combine data, technology, logic, and business. Your recommendations have a real impact on how the service functions and generates revenue.

What will you do

• Lead monthly meetings with clients to discuss results and recommend next steps
• Conduct full technical audits (rendering, indexing, structure, performance, linking) and prioritize recommendations
• Monitor the effects of actions and modify strategies based on data and algorithm updates
• Design and optimize information architecture and internal linking (including automation), considering content gaps and AI
• Analyze data (GSC, GA4, Clarity/HotJar) and translate it into business insights
• Prepare SEO guidelines for DEV teams and consult on implementations
• Independently implement simple changes in the CMS (meta tags, headers, indexing, redirects)
• Support migrations and advise on structure, redirects, and pre/post-live testing

You might be a great fit if you:

• Havemin. 2 years of experiencein Technical SEO
• Work with tools such as: Screaming Frog, Ahrefs/Semrush, Senuto, GSC, GA4, Clarity, HotJar, Excel/Sheets
• Communicate fluently in Polish and English
• Can conduct advanced technical audits and explain their business impact (adjusting your communication level to the client’s knowledge)
• Skillfully analyze data, look for solutions, and proactively turn them into recommendations
• Understand HTML, CSS, and JS well enough to diagnose issues and formulate guidelines for developers
• Efficiently design site structure and internal linking
• Are interested in development – new tools, AI, automation, and SEO innovations

What we offer

• Work in a thriving company where the atmosphere and relationships are based on partnership and mutual respect
• Trust, clear goals, and real impact on projects – you create the client strategy independently and plan your own calendar
• Work with brands that take SEO seriously (like Medicine or Tatuum) and are waiting for your recommendations
• Knowledge exchange with one of the strongest SEO & AI Search teams on the market (zero ego, tons of experience)
• Access to tools and solutions created in-house (AI, backlink scoring system, R&D projects),
• Opportunities to participate in trainings, workshops, and industry events
• A modern office in the center of Wrocław (spacious, pet-friendly with excellent coffee),
• Salary adequate to your experience and skills in the range of:9 500 – 13 000PLN (B2B net on invoice) or8 000 – 10 500PLN (gross on employment contract)

PS. We work onsite in Wrocław.