Senior Paid Search Lead (Remote) – High-Impact Growth

Ruby Labs Ltd; Polska; A distancia; PLN 260.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote Work Environment

Unlimited PTO

Paid National Holidays

MacBook provided

Contractor-friendly agreement

Descripción de la vacante

Ruby Labs Ltd is seeking a Senior User Acquisition Manager to own paid search across Google Ads and Microsoft Ads for our consumer apps. You will run the channel end-to-end, accountable for growth, testing, and ROI within a data-driven, AI-assisted framework.

You will manage high-budget campaigns, optimize for CPA/ROAS and LTV, and collaborate cross-functionally to scale app performance on iOS and Android across web and in-app events. Remote-friendly, CET-aligned collaboration is expected.

Formación

• 5+ years of hands-on paid search / user acquisition experience.
• Proven experience promoting web and mobile app campaigns on Google Ads (App Campaigns) and Microsoft Ads (Bing).
• Strong hands-on Google Ads scaling across Search, Performance Max and App campaigns.
• Deep knowledge of smart and value-based bidding and search term mining.
• Experience with GA4, GTM, enhanced and offline conversions, and Consent Mode.
• Experience with MMPs and SKAdNetwork/ATT-era measurement.
• Direct ownership of paid search budgets of $1M+/month.
• Strong understanding of app economics: LTV, ROAS, payback, cohorts.
• Policy and account health management experience.
• Strong testing discipline and measurement.
• Daily use of Claude or AI tools for campaigns.
• Ownership mentality to run channels end-to-end.

Responsabilidades

• Own paid search acquisition end-to-end across Google Ads and Microsoft Ads: planning, launch, optimization, scaling, reporting.
• Promote the app through web and app acquisition campaigns, including App Campaigns for installs and in-app events.
• Scale spend while maintaining payback, ROAS and CPA targets using real revenue data.
• Build and optimize account structure, bidding strategies, and conversion events.
• Run Search, Performance Max, Demand Gen and App campaigns on Google; and Search, Performance Max and Audience campaigns on Microsoft Ads.
• Allocate budgets across platforms and explore scaling levers (queries, geos, devices, audiences).
• Run a structured testing process with clear hypotheses and kill/scale rules.
• Manage signal quality: conversions, attribution, and iOS privacy measures.
• Maintain policy compliance and account health; handle disapprovals and appeals.
• Collaborate with platform reps on betas and new features.
• Diagnose drops/spikes and act on them with data-driven decisions.
• Document tests and learnings; leverage AI/tools to speed up builds and reporting.

Conocimientos

Paid search

App Campaigns

Google Ads

Microsoft Ads

Smart bidding

GA4

GTM

MMPs

SKAdNetwork/ATT

Budget ownership

App economics

Policy & compliance

A/B testing

AI tools

Ownership mindset

Apple Search Ads

Scripts/API/automated bidding

AI products

Web-to-app funnels

Herramientas

GA4

GTM

Descripción del empleo

Ruby Labs Ltd is seeking a Senior User Acquisition Manager to own paid search across Google Ads and Microsoft Ads for our consumer apps. You will run the channel end-to-end, accountable for growth, testing, and ROI within a data-driven, AI-assisted framework.

You will manage high-budget campaigns, optimize for CPA/ROAS and LTV, and collaborate cross-functionally to scale app performance on iOS and Android across web and in-app events. Remote-friendly, CET-aligned collaboration is expected.