Remote Performance Marketing Lead (User Acquisition)

Jobgether; Polska; Remote; PLN 250,000 - 420,000; Full time

Benefits offered by this job

Fully remote

Full-time

International team

Ownership of growth initiatives

Exposure to large ad budgets

Job summary

Jobgether seeks an experienced Performance Marketing Lead (User Acquisition) based in Poland to own paid acquisition across Meta, Google, TikTok, AppLovin, and other platforms, managing budgets and optimizing CAC/ROAS across multiple markets.

You will collaborate with creative and marketing teams, run experiments, use attribution tools like AppsFlyer or Adjust, and drive data-driven decisions to improve conversion rates, LTV, and profitability in a fast-growing, technology-driven environment.

Qualifications

• 5+ years in performance marketing or user acquisition, mobile-focused.
• Hands-on across Meta, Google, TikTok, AppLovin and similar platforms.
• Experience managing large paid budgets and meeting CPA/ROAS targets.
• Strong understanding of CAC, LTV, cohort analysis, and attribution models.
• Proficient with mobile measurement platforms and testing strategies.

Responsibilities

• Plan, execute and optimize paid user acquisition campaigns across multiple platforms.
• Allocate budgets based on CAC, ROAS, LTV and payback metrics.
• Analyze campaigns, funnels and cohorts to improve efficiency and profitability.
• Design experiments across audiences, bids, landing pages and creatives.
• Collaborate with creative/marketing teams to refine messaging and formats.
• Measure effectiveness with attribution tools and incrementality testing.
• Develop growth strategies across markets and scale successful campaigns.

Skills

Performance marketing

Campaign optimization

Data analysis

Mobile advertising

Budget management

Attribution platforms

Cross-functional collaboration

Tools

AppsFlyer

Adjust

Job description

Jobgether seeks an experienced Performance Marketing Lead (User Acquisition) based in Poland to own paid acquisition across Meta, Google, TikTok, AppLovin, and other platforms, managing budgets and optimizing CAC/ROAS across multiple markets.

You will collaborate with creative and marketing teams, run experiments, use attribution tools like AppsFlyer or Adjust, and drive data-driven decisions to improve conversion rates, LTV, and profitability in a fast-growing, technology-driven environment.