Global Paid Social Lead — AI-Driven, Large Budgets, Remote

Nord Security; Warszawa; On-site; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Training and mentorship

Extra vacation days

Private health insurance in Poland and

Job summary

Saily is building fast-growing, secure data plans for travelers. We’re seeking a Paid Social Growth specialist to own global campaigns (Meta, TikTok, X), scale budgets, and use AI to optimize performance.

You’ll collaborate with Creative, Analytics, BI, Product, and CRM to improve conversion and LTV while staying ahead of platform changes. Join a nimble Growth team that moves quickly across markets, tests strategies, and expands channels like Snapchat and AppLovin to maximize ROAS and user

Qualifications

• 3+ years of experience in performance, growth, or user acquisition marketing with strong hands-on expertise in Meta and TikTok Ads (X Ads experience is a strong plus).
• Experience managing high six- or seven-figure monthly budgets in a B2C environment.
• Proven track record scaling paid social profitably through data-driven strategy, creative testing, and budget management.
• Strong analytical mindset with experimentation, incrementality thinking, and optimization across full funnel.

Responsibilities

• Own Paid Social performance across global markets (Meta, TikTok, X).
• Translate goals into user acquisition strategies that drive installs and revenue at efficient CAC/ROAS.
• Manage seven-figure monthly budgets and optimize spend for growth.
• Build and run a continuous experimentation roadmap across audiences, creatives, bidding, and landing pages.
• Collaborate with Creative, Analytics, BI, Product, and CRM teams to sharpen creative performance and grow LTV.
• Monitor performance and market dynamics to spot opportunities and risks.
• Analyze data to forecast outcomes and shape strategic decisions.
• Leverage AI to optimize and automate Paid Social processes from creative to reporting.
• Test new channels (Snapchat, AppLovin) and define impact on Growth goals.
• Stay ahead of platform changes and privacy updates.

Skills

Paid Social

Meta Ads

TikTok Ads

X Ads

Budget management

Data-driven

Creative testing

AI automation

LTV optimization

English fluency

Cross-functional

Tools

AppsFlyer

Adjust

MMPs

Job description

Saily is building fast-growing, secure data plans for travelers. We’re seeking a Paid Social Growth specialist to own global campaigns (Meta, TikTok, X), scale budgets, and use AI to optimize performance.

You’ll collaborate with Creative, Analytics, BI, Product, and CRM to improve conversion and LTV while staying ahead of platform changes. Join a nimble Growth team that moves quickly across markets, tests strategies, and expands channels like Snapchat and AppLovin to maximize ROAS and user