Senior Apple Search Ads & ASO Growth Lead

Readdle; Warszawa; On-site; PLN 180,000 - 360,000; Full time

Benefits offered by this job

Customer-centric culture

Relentless growth

Exceptional people & teamwork

Real impact & innovation

Job summary

Readdle is seeking a senior ASA & ASO Manager to own paid and organic App Store growth for Spark and Calendars. You will lead end-to-end Apple Search Ads campaigns, perform keyword research, optimize metadata, and run multi-market strategies to achieve CPA/ROAS targets.

Collaboration with product, design and analytics teams is essential. You will also build dashboards, monitor rankings, and stay updated on App Store changes while driving continuous improvement in growth and monetization

Qualifications

• 4+ years of hands-on experience running Apple Search Ads campaigns at scale.
• Proven track record in App Store Optimization: keyword research, metadata optimization, localization, and CRO.

Responsibilities

• Own the Apple Search Ads strategy for Spark and Calendars end-to-end: keyword research, campaign structure, bidding, budget allocation, and scaling across markets.
• Continuously test and optimize campaigns to hit target CPA/ROAS and volume goals.
• Drive the ASO strategy for both products, including keyword research, metadata optimization, localization, and conversion rate optimization through creative assets and product page experimentation.
• Monitor rankings, category placement, competitor activity, and App Store algorithm changes; turn findings into action plans.
• Partner with Product, Design, Marketing, and Data/Analytics teams to align ASA/ASO efforts with broader growth and monetization goals.
• Build and maintain reporting dashboards; report regularly on spend, installs, CPA, conversion rate, keyword rankings, and overall ASA/ASO performance.
• Manage budgets across multiple markets and prioritize investment based on performance and opportunity.
• Stay current on Apple's ad platform updates, App Store policy changes, and industry best practices.

Skills

Apple Search Ads

ASO

Analytical thinking

English communication

Campaign management

Tools

AppTweak

Sensor Tower

FoxData

App Store Connect

BI tools

Job description

Readdle is seeking a senior ASA & ASO Manager to own paid and organic App Store growth for Spark and Calendars. You will lead end-to-end Apple Search Ads campaigns, perform keyword research, optimize metadata, and run multi-market strategies to achieve CPA/ROAS targets.

Collaboration with product, design and analytics teams is essential. You will also build dashboards, monitor rankings, and stay updated on App Store changes while driving continuous improvement in growth and monetization