Senior CRM & Personalization Automation Specialist

Pepco; Województwo wielkopolskie; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Life insurance

Medical care

Learning platform

Employee discounts

Job summary

Pepco Poland is seeking a Senior CRM & Process Specialist in Poznań to design and optimize end-to-end customer journeys and automated CRM processes across the lifecycle. You will define logic, triggers, personalization, and eligibility criteria for multi-channel communications.

The role requires hands-on experience with platforms like Synerise, Salesforce Marketing Cloud, Braze or Adobe Campaign, plus strong data-driven and cross-functional collaboration skills.

Qualifications

• 5+ years of experience in CRM, Marketing Automation, Customer Journey Management or Lifecycle Marketing.
• Proven experience in designing and implementing automated customer journeys, CRM processes and multi-channel communications.
• Hands-on experience with Marketing Automation/CDP platforms such as Synerise, Salesforce Marketing Cloud, Braze, Adobe Campaign or similar.
• Strong knowledge of customer journey orchestration, personalization, dynamic content, segmentation, targeting and lifecycle management.
• Ability to design data-driven CRM solutions and translate business requirements into automation workflows and process improvements.

Responsibilities

• Design and optimize end-to-end customer journeys and automated CRM processes across the customer lifecycle.
• Define journey logic, triggers, decision rules, personalization, segmentation, targeting and eligibility criteria.
• Develop dynamic, event-based and real-time communication scenarios across email, push, in-app and mobile channels.
• Automate and scale CRM campaigns by leveraging customer data, behavioural insights and personalization frameworks.
• Configure and manage customer journeys within Marketing Automation platforms (e.g. Synerise).
• Ensure seamless integration of customer data, content, segmentation and campaign execution across systems and channels.
• Identify and translate business, data and system requirements into scalable CRM and personalization solutions.
• Monitor, analyze and continuously optimize journey performance, engagement, conversion and customer experience.
• Design and coordinate A/B testing, validation and continuous improvement initiatives.
• Create documentation, establish best practices and ensure consistency and scalability across markets.
• Partner closely with CRM, Loyalty, Content, Commercial, Data, E-commerce and IT teams to deliver effective customer engagement strategies.

Skills

CRM & Marketing Automation

Journey orchestration

A/B testing

Data-driven CRM

Cross-functional collaboration

Education

Bachelor’s or Master’s degree

Tools

Synerise

Salesforce Marketing Cloud

Braze

Adobe Campaign

Job description

Pepco Poland is seeking a Senior CRM & Process Specialist in Poznań to design and optimize end-to-end customer journeys and automated CRM processes across the lifecycle. You will define logic, triggers, personalization, and eligibility criteria for multi-channel communications.

The role requires hands-on experience with platforms like Synerise, Salesforce Marketing Cloud, Braze or Adobe Campaign, plus strong data-driven and cross-functional collaboration skills.