EMEA CRM Marketing Specialist – Salesforce & Omnichannel

PPG; Wrocław; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

In-person work 3 days/week

Remote on Flexible Fridays

Job summary

PPG in Poland is seeking a Marketing Specialist (CRM & Omnichannel, EMEA) to execute local CRM and email campaigns, with a strong focus on Salesforce Marketing Cloud activation. You will deliver automated, omnichannel campaigns that drive customer engagement and demand generation across EMEA markets.

You will collaborate with local marketing teams, content teams and cross-functional stakeholders to ensure campaign excellence, manage the CRM calendar, and optimize messaging and targeting based on

Qualifications

• CRM/Email Marketing Specialist in a multinational environment
• Hands-on with Salesforce Marketing Cloud (or similar)
• Strong experience in marketing automation and omnichannel campaign execution
• Understanding of customer journeys, segmentation, and lifecycle marketing
• Experience in B2B and/or B2C environments
• Strong analytical skills with experience in performance tracking and dashboards
• Detail-oriented with strong project and stakeholder coordination skills
• Able to work effectively in a matrix organization with multiple stakeholders
• Proactive, structured, and execution-focused mindset
• Excellent English communication skills

Responsibilities

• Develop and execute local CRM and email marketing campaigns in close collaboration with local marketing teams
• Ensure effective rollout of automated campaigns across channels using Salesforce Marketing Cloud
• Support omnichannel campaign activation aligned with regional and global strategies
• Create and manage the CRM campaign calendar to ensure consistent and timely delivery
• Coordinate campaign planning across markets, ensuring alignment and efficiency
• Ensure campaigns are delivered on time, within scope, and of high quality
• Collaborate with content and cross-functional teams to define relevant content themes, topics, and formats
• Translate content strategies into engaging CRM campaigns tailored to target audiences
• Drive customer engagement through relevant and personalized communication
• Implement learnings from digital customer journeys into effective campaign execution
• Create campaigns tailored to different audience segments and lifecycle stages
• Continuously optimize messaging and targeting to improve engagement
• Execute EMEA demand generation campaigns to support commercial growth
• Contribute to customer database expansion using tactics such as gamification and lead magnets
• Work closely with the content team to maximize campaign impact
• Monitor campaign performance and KPIs across channels and markets
• Analyze data to identify trends, insights, and optimization opportunities
• Support reporting and provide actionable recommendations for improvement
• Work with dashboards and analytics tools to track effectiveness
• Manage allocated budget in collaboration with the Head of Always-On
• Ensure cost-efficient execution of campaigns and delivery of agreed initiatives
• Track ROI and campaign effectiveness
• Innovation & Best Practices
• Stay up to date on CRM marketing trends, marketing automation, and emerging technologies
• Apply best practices to continuously improve campaign effectiveness and innovation

Job description

PPG in Poland is seeking a Marketing Specialist (CRM & Omnichannel, EMEA) to execute local CRM and email campaigns, with a strong focus on Salesforce Marketing Cloud activation. You will deliver automated, omnichannel campaigns that drive customer engagement and demand generation across EMEA markets.

You will collaborate with local marketing teams, content teams and cross-functional stakeholders to ensure campaign excellence, manage the CRM calendar, and optimize messaging and targeting based on